000 | pam4a | |
001 | 2210080772834 | |
005 | 20140304164415 | |
007 | ta | |
008 | 140304s2006 maua b 001 0 eng | |
010 | ▼a2004061068 | |
020 | ▼a0071244328 (International ed.) | |
020 | ▼a0072966343 (alk. paper) | |
035 | ▼a(KERIS)BIB000010241188 | |
040 | ▼aDLC▼cDLC▼dDLC▼d211048▼d221008 | |
042 | ▼apcc | |
050 | ▼aHF5415.135▼b.C72 2006 | |
082 | ▼a658.8/02▼222 | |
100 | ▼aCravens, David W. | |
245 | 00 | ▼aStrategic marketing /▼cDavid W. Cravens, Nigel F. Piercy. |
250 | ▼a8th ed. | |
260 | ▼aBoston, Mass. :▼bMcGraw-Hill,▼cc2006. | |
300 | ▼axvii, 726 p. :▼bill. ;▼c26 cm. | |
440 | ▼aMcGraw-Hill/Irwin series in marketing | |
500 | ▼a"McGraw-Hill international edition"--Cover. | |
500 | ▼aVarious multi-media instructional materials are available to supplement the text. | |
504 | ▼aIncludes bibliographical references and indexes. | |
541 | ▼cGift;▼a이상문 네브레스카대학교수;▼d2013/11/06;▼fG0138 | |
650 | ▼aMarketing▼xDecision making. | |
650 | ▼aMarketing▼xManagement. | |
650 | ▼aMarketing▼xManagement▼vCase studies. | |
700 | 1 | ▼aPiercy, Nigel. |
950 | 0 | ▼a가격불명 |
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