| 000 | pam4a | |
| 001 | 2210080772834 | |
| 005 | 20140304164415 | |
| 007 | ta | |
| 008 | 140304s2006 maua b 001 0 eng | |
| 010 | ▼a2004061068 | |
| 020 | ▼a0071244328 (International ed.) | |
| 020 | ▼a0072966343 (alk. paper) | |
| 035 | ▼a(KERIS)BIB000010241188 | |
| 040 | ▼aDLC▼cDLC▼dDLC▼d211048▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.135▼b.C72 2006 | |
| 082 | ▼a658.8/02▼222 | |
| 100 | ▼aCravens, David W. | |
| 245 | 00 | ▼aStrategic marketing /▼cDavid W. Cravens, Nigel F. Piercy. |
| 250 | ▼a8th ed. | |
| 260 | ▼aBoston, Mass. :▼bMcGraw-Hill,▼cc2006. | |
| 300 | ▼axvii, 726 p. :▼bill. ;▼c26 cm. | |
| 440 | ▼aMcGraw-Hill/Irwin series in marketing | |
| 500 | ▼a"McGraw-Hill international edition"--Cover. | |
| 500 | ▼aVarious multi-media instructional materials are available to supplement the text. | |
| 504 | ▼aIncludes bibliographical references and indexes. | |
| 541 | ▼cGift;▼a이상문 네브레스카대학교수;▼d2013/11/06;▼fG0138 | |
| 650 | ▼aMarketing▼xDecision making. | |
| 650 | ▼aMarketing▼xManagement. | |
| 650 | ▼aMarketing▼xManagement▼vCase studies. | |
| 700 | 1 | ▼aPiercy, Nigel. |
| 950 | 0 | ▼a가격불명 |
Strategic marketing
종류
단행본 서양서
서명
Strategic marketing
판 사항
8th ed.
총서명
McGraw-Hill/Irwin series in marketing
발행사항
Boston, Mass. : McGraw-Hill c2006.
형태사항
xvii, 726 p : ill. ; 26 cm.
주기사항
"McGraw-Hill international edition"Cover. / Various multi-media instructional materials are available to supplement the text. / Includes bibliographical references and indexes.