| 000 | cam a | |
| 001 | 2210080578730 | |
| 005 | 20070228100749 | |
| 007 | ta | |
| 008 | 041214s2005 paua b 001 0 eng | |
| 010 | ▼a2004029847 | |
| 020 | ▼a1591403219 (h/c) | |
| 020 | ▼a1591403227 (s/c) | |
| 020 | ▼a1591403235 (ebook) | |
| 035 | ▼a(KERIS)REF000010883187 | |
| 040 | ▼aDLC▼cDLC▼dYDX▼dIXA▼dPMC▼dBAKER▼dNLGGC▼dDLC▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.1265▼b.A38 2005 | |
| 082 | ▼a658.8/72▼222 | |
| 245 | 00 | ▼aAdvances in electronic marketing /▼c[edited by] Irvine Clarke III, Theresa B. Flaherty. |
| 246 | ▼aElectronic marketing | |
| 260 | ▼aHershey, PA :▼bIdea Group Pub.,▼cc2005. | |
| 300 | ▼axv, 318 p. :▼bill. ;▼c27 cm. | |
| 504 | ▼aIncludes bibliographical references and index. | |
| 505 | ▼aAttracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Jo | |
| 520 | ▼a"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. | |
| 700 | ▼aClarke, Irvine III. | |
| 700 | ▼aFlaherty, Theresa B. | |
| 950 | 0 | ▼b＄84.95 |
Advances in electronic marketing
Material type
단행본 서양서
Title
Advances in electronic marketing
Author's Name
Publication
Hershey, PA : Idea Group Pub. c2005.
Physical Description
xv, 318 p : ill. ; 27 cm.
Keyword
Includes bibliographical references and index. / "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"Provided by publisher.
Holdings Information
Call no. : 658.872 C463A
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
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