| 000 | cam a | |
| 001 | 2210080578730 | |
| 005 | 20070228100749 | |
| 007 | ta | |
| 008 | 041214s2005 paua b 001 0 eng | |
| 010 | ▼a2004029847 | |
| 020 | ▼a1591403219 (h/c) | |
| 020 | ▼a1591403227 (s/c) | |
| 020 | ▼a1591403235 (ebook) | |
| 035 | ▼a(KERIS)REF000010883187 | |
| 040 | ▼aDLC▼cDLC▼dYDX▼dIXA▼dPMC▼dBAKER▼dNLGGC▼dDLC▼d221008 | |
| 042 | ▼apcc | |
| 050 | ▼aHF5415.1265▼b.A38 2005 | |
| 082 | ▼a658.8/72▼222 | |
| 245 | 00 | ▼aAdvances in electronic marketing /▼c[edited by] Irvine Clarke III, Theresa B. Flaherty. |
| 246 | ▼aElectronic marketing | |
| 260 | ▼aHershey, PA :▼bIdea Group Pub.,▼cc2005. | |
| 300 | ▼axv, 318 p. :▼bill. ;▼c27 cm. | |
| 504 | ▼aIncludes bibliographical references and index. | |
| 505 | ▼aAttracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Jo | |
| 520 | ▼a"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. | |
| 700 | ▼aClarke, Irvine III. | |
| 700 | ▼aFlaherty, Theresa B. | |
| 950 | 0 | ▼b＄84.95 |
Advances in electronic marketing
종류
단행본 서양서
서명
Advances in electronic marketing
발행사항
Hershey, PA : Idea Group Pub. c2005.
형태사항
xv, 318 p : ill. ; 27 cm.
주기사항
Includes bibliographical references and index. / "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"Provided by publisher.