| 000 | nam a | |
| 001 | 2210080841546 | |
| 005 | 20180313134456 | |
| 007 | ta | |
| 008 | 180313s2013 ohua 001 0 eng | |
| 020 | ▼a9781133191421 (pbk.) | |
| 040 | ▼a221008 | |
| 082 | ▼a658.82▼222 | |
| 100 | ▼aShimp, Terence A. | |
| 245 | 00 | ▼aAdvertising, promotion, and other aspects of integrated marketing communications /▼cTerence A. Shimp, J. Craig Andrews |
| 250 | ▼a9th ed. | |
| 260 | ▼aMason, Ohio :▼bThomson South-Western,▼c2013. | |
| 300 | ▼axxii, 729 p. :▼bill. (some col.) ;▼c28 cm | |
| 504 | ▼aIncludes bibliographical references and index | |
| 650 | ▼aAdvertising. | |
| 650 | ▼aCommunication in marketing. | |
| 650 | ▼aDirect marketing. | |
| 650 | ▼aSales promotion. | |
| 700 | 1 | ▼aAndrews, J. Craig |
| 950 | 0 | ▼bGBP55.79 |
Advertising, promotion, and other aspects of integrated marketing communications
Material type
단행본 서양서
Title
Advertising, promotion, and other aspects of integrated marketing communications
Author's Name
판 사항
9th ed.
Publication
Mason, Ohio : Thomson South-Western 2013.
Physical Description
xxii, 729 p : ill. (some col.) ; 28 cm
Keyword
Includes bibliographical references and index
ISBN
Holdings Information
Call no. : 658.82 S423AD9
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
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|---|---|---|---|---|---|---|
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Registration no.
W0110667
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Call no.
658.82 S423AD9
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Location Mark
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Location
부민자료실
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Status
대출가능
|
Due for return
|
Service
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