000 | cam a | |
001 | 2210080755332 | |
005 | 20130220132102 | |
007 | ta | |
008 | 130220s2012 enkk b 001 0 eng | |
010 | ▼a 2011013381 | |
020 | ▼a9780199740635 (pbk. : alk. paper) | |
035 | ▼a(KERIS)REF000016284063 | |
040 | ▼aDLC▼cDLC▼dDLC▼d221008 | |
042 | ▼apcc | |
043 | ▼an-us--- | |
050 | ▼aKF3193▼b.B47 2012 | |
082 | ▼a346.7304/88▼222 | |
100 | ▼aBerger, James T. | |
245 | 00 | ▼aTrademark surveys :▼ba litigator's guide /▼cJames T. Berger, R. Mark Halligan. |
260 | ▼aOxford ;▼aNew York :▼bOxford University Press,▼cc2012. | |
300 | ▼axii, 289 p. :▼bforms ;▼c24 cm. | |
504 | ▼aIncludes bibliographical references and index. | |
505 | ▼aThe impact of surveys on IP litigation -- Market research considerations -- Types of surveys and protocols -- IP issues where surveys can be critical -- Likelihood of confusion issues -- Secondary meaning issues -- Distinctiveness and strength of mark -- Issues involving generic marks -- Trade dress issues -- Dilution issues -- Implications of Daubert rulings on trademark surveys -- Practical considerations when using survey experts. | |
650 | ▼aTrademarks▼xLaw and legislation▼zUnited States▼xTrial practice. | |
650 | ▼aMarket surveys▼xLaw and legislation▼zUnited States. | |
700 | 1 | ▼aHalligan, R. Mark,▼d1953- |
950 | 0 | ▼bUSD175.00 |
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W0119199
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Call no.
346.730488 B345T
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Location Mark
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Location
법학도서분관(부민)
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Status
대출가능
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Due for return
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