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000 cam a
001 2210080755332
005 20130220132102
007 ta
008 130220s2012 enkk b 001 0 eng
010 a 2011013381
020 a9780199740635 (pbk. : alk. paper)
035 a(KERIS)REF000016284063
040 aDLCcDLCdDLCd221008
042 apcc
043 an-us---
050 aKF3193b.B47 2012
082 a346.7304/88222
100 aBerger, James T.
245 00 aTrademark surveys :ba litigator's guide /cJames T. Berger, R. Mark Halligan.
260 aOxford ;aNew York :bOxford University Press,cc2012.
300 axii, 289 p. :bforms ;c24 cm.
504 aIncludes bibliographical references and index.
505 aThe impact of surveys on IP litigation -- Market research considerations -- Types of surveys and protocols -- IP issues where surveys can be critical -- Likelihood of confusion issues -- Secondary meaning issues -- Distinctiveness and strength of mark -- Issues involving generic marks -- Trade dress issues -- Dilution issues -- Implications of Daubert rulings on trademark surveys -- Practical considerations when using survey experts.
650 aTrademarksxLaw and legislationzUnited StatesxTrial practice.
650 aMarket surveysxLaw and legislationzUnited States.
700 1 aHalligan, R. Mark,d1953-
950 0 bUSD175.00

Holdings Information

Call no. : 346.730488 B345T
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
Registration no. Call no. Location Mark Location Status Due for return Service
Registration no.
W0119199
Call no.
346.730488 B345T
Location Mark
Location
법학도서분관(부민)
Status
대출가능
Due for return
Service
MMissing Book Request
IInter-Campus Loan

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