| 000 | cam a | |
| 001 | 2210080525043 | |
| 005 | 20050831000000 | |
| 008 | 030605s1999 maua 000 0 eng | |
| 020 | ▼a0763708631 | |
| 040 | ▼a221008 | |
| 043 | ▼an-us--- | |
| 050 | ▼aGV716 ▼b .M39 1999 | |
| 082 | ▼a796/.06/98 ▼2 21 | |
| 100 | ▼aMcDonald, Mark A. | |
| 245 | 00 | ▼aCases in sport marketing /▼c Mark A. McDonald, George R. Milne. |
| 260 | ▼aSudbury, Mass. : ▼b Jones and Bartlett, ▼c c1999. | |
| 300 | ▼axvi, 351 p. : ▼b ill. ; ▼c 23 cm. | |
| 505 | ▼t Example case and analysis / ▼r George R. Milne and Mark A. McDonald -- ▼t Reebok (A) ; ▼t Reebok (B) : the Reebok running category / ▼r Andy Rohm -- ▼t Avid sports / ▼r Mark A. McDonald and George R. Milne -- ▼t Smugglers' Notch Resort / Winter Olympic Games - the prevention of ambush marketing / ▼r Jay Gladden and David Shani -- ▼t B3 : the bikes, blades, and boards tour / ▼r Dan Covell -- ▼t Ladies Professional Golf Association (LPGA) / ▼r Mark A. McDonald and George R. Milne -- winter games / ▼r David K. Stotlar -- ▼t Creation and maintenance of brand equity - the case of University of Massachusetts basketball / ▼r Jay Gladden and Glenn M. Wong -- ▼t Miami University - the Redskins name controversy ; ▼t Miami University - the creation and transfer of brand equity / ▼r Thomas C. Boyd and David W. Rosenthal -- ▼t Race for the cure / ▼r T. Bettina Cornwell and Donald P. Roy. | |
| 650 | ▼aCase method. | |
| 650 | ▼aSports ▼x Economic aspects ▼z United States ▼x Case studies. | |
| 650 | ▼aSports ▼z United States ▼x Marketing ▼x Case studies. | |
| 700 | 1 | ▼aMilne, George R. |
| 950 | 0 | ▼b＄34.95 |
Cases in sport marketing
Material type
단행본 서양서
Title
Cases in sport marketing
Author's Name
Publication
Sudbury, Mass. : Jones and Bartlett, c1999.
Physical Description
xvi, 351 p : ill. ; 23 cm.
내용주기
Example case and analysis / Reebok (A) ; Reebok (B) : the Reebok running category / Avid sports / Smugglers' Notch Resort / Winter Olympic Games - the prevention of ambush marketing / B3 : the bikes, blades, and boards tour / Ladies Professional Golf Association (LPGA) / Creation and maintenance of brand equity - the case of University of Massachusetts basketball / Miami University - the Redskins name controversy ; Miami University - the creation and transfer of brand equity / Race for the cure /
ISBN
Holdings Information
Call no. : 796.0698 M073C
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
| Registration no. | Call no. | Location Mark | Location | Status | Due for return | Service |
|---|---|---|---|---|---|---|
|
Registration no.
W0162710
|
Call no.
796.0698 M073C
|
Location Mark
|
Location
제2자료실(한림도서관5층)
|
Status
대출가능
|
Due for return
|
Service
|