000 | cam a | |
001 | 2210080510235 | |
005 | 20020628113127.0 | |
008 | 990909s1997 sp 000 0 engd | |
020 | ▼a9284402301 | |
040 | ▼a221008 | |
245 | 00 | ▼aShining in the media spotlight : ▼b a communications handbook for tourism professionals. |
250 | ▼a2nd ed. | |
260 | ▼aMadrid, Spain : ▼b World Tourism Organization, ▼c c1997. | |
300 | ▼av, 98 p. ; ▼c 30 cm. | |
500 | ▼a1997-98 Edition | |
500 | ▼aBased on presentations made at the workshop on Media Relations at WTO's 11th General Assembly in Cairo in October, 1995--[P. iii]. | |
505 | ▼aIntroduction -- Foreword -- How the media thinks and works -- Strategy : the ultimate communications tactic --Tools of the trade -- Crisis management : how to prepare for the worst and handle it the best -- The case of Egypt -- Directory of media contacts. | |
650 | ▼aMass media ▼x Directories. | |
650 | ▼aPublic relations ▼x Tourist trade. | |
650 | ▼aTourism. | |
710 | ▼aWorld Tourism Organization. ▼b General Assembly ▼n (11th : ▼d 1995 : ▼c Cairo, Egypt) | |
950 | 0 | ▼b$50.00 |
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W0139649
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338.4791 W832S2
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Due for return
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