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camIi |
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OCoLC |
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170227s2017 enk ob 001 0 eng |
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▼a 2017009070 |
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▼a982005698 |
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▼a9780749479565▼q(electronic bk.) |
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▼a0749479566▼q(electronic bk.) |
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▼z9780749479558▼q(alkaline paper) |
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▼a(OCoLC)974035744▼z(OCoLC)982005698 |
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▼aEpubKoganPage6138▼bIngram Content Group |
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▼aDLC▼beng▼erda▼epn▼cDLC▼dOCLCO▼dOCLCQ▼dN▼dYDX▼dIDEBK▼dEBLCP▼dOCLCF▼dYDX▼dOCLCO▼dNLE▼dUAB▼dN▼dOCLCQ▼dN▼dOTZ▼dOCLCQ▼dK6U▼dCOO▼d221008 |
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▼aHF5415.2▼b.S787 2017 |
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▼aBUS▼x082000▼2bisacsh |
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▼aBUS▼x041000▼2bisacsh |
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▼aBUS▼x042000▼2bisacsh |
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▼aBUS▼x085000▼2bisacsh |
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▼a658.800285/63▼223 |
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▼aStruhl, Steven M.,▼eauthor. |
245
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▼aArtificial intelligence marketing and predicting consumer choice :▼ban overview of tools and techniques /▼cSteven Struhl. |
264
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▼aLondon :▼bKogan Page Limited,▼c2017. |
264
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▼c짤2017 |
300
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▼a1 online resource (xvi, 256 pages) |
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▼atext▼btxt▼2rdacontent |
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▼acomputer▼bn▼2rdamedia |
338
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▼aonline resource▼bnc▼2rdacarrier |
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▼aIncludes bibliographical references and index. |
505
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▼aPreface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models : via classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when. |
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▼aOwing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk.▼5StEdNL |
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▼aThe goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality. |
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▼aOnline resource; title from digital title page (viewed on April 17, 2017). |
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▼aeBooks on EBSCOhost▼bAll EBSCO eBooks |
650
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▼aMarketing research. |
650
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▼aConsumer behavior. |
650
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▼aArtificial intelligence. |
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▼aBUSINESS & ECONOMICS▼xIndustrial Management.▼2bisacsh |
650
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▼aBUSINESS & ECONOMICS▼xManagement.▼2bisacsh |
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▼aBUSINESS & ECONOMICS▼xManagement Science.▼2bisacsh |
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▼aBUSINESS & ECONOMICS▼xOrganizational Behavior.▼2bisacsh |
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▼aArtificial intelligence.▼2fast▼0(OCoLC)fst00817247 |
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▼aConsumer behavior.▼2fast▼0(OCoLC)fst00876238 |
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▼aMarketing research.▼2fast▼0(OCoLC)fst01010284 |
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▼aElectronic books. |
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▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1494508 |
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▼aEBSCOhost▼bEBSC▼n1494508 |
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▼aProQuest MyiLibrary Digital eBook Collection▼bIDEB▼ncis36602822 |
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▼aYBP Library Services▼bYANK▼n13907792 |