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000 camIi
001 2210080841043
003 OCoLC
005 20180222153259
006 m o d
007 cr |||||||||||
008 170227s2017 enk ob 001 0 eng
010 a 2017009070
019 a982005698
020 a9780749479565q(electronic bk.)
020 a0749479566q(electronic bk.)
020 z9780749479558q(alkaline paper)
035 a(OCoLC)974035744z(OCoLC)982005698
037 aEpubKoganPage6138bIngram Content Group
040 aDLCbengerdaepncDLCdOCLCOdOCLCQdNdYDXdIDEBKdEBLCPdOCLCFdYDXdOCLCOdNLEdUABdNdOCLCQdNdOTZdOCLCQdK6UdCOOd221008
050 aHF5415.2b.S787 2017
072 aBUSx0820002bisacsh
072 aBUSx0410002bisacsh
072 aBUSx0420002bisacsh
072 aBUSx0850002bisacsh
082 a658.800285/63223
100 aStruhl, Steven M.,eauthor.
245 00 aArtificial intelligence marketing and predicting consumer choice :ban overview of tools and techniques /cSteven Struhl.
264 aLondon :bKogan Page Limited,c2017.
264 c짤2017
300 a1 online resource (xvi, 256 pages)
336 atextbtxt2rdacontent
337 acomputerbn2rdamedia
338 aonline resourcebnc2rdacarrier
504 aIncludes bibliographical references and index.
505 aPreface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models : via classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when.
506 aOwing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk.5StEdNL
520 aThe goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
588 aOnline resource; title from digital title page (viewed on April 17, 2017).
590 aeBooks on EBSCOhostbAll EBSCO eBooks
650 aMarketing research.
650 aConsumer behavior.
650 aArtificial intelligence.
650 aBUSINESS & ECONOMICSxIndustrial Management.2bisacsh
650 aBUSINESS & ECONOMICSxManagement.2bisacsh
650 aBUSINESS & ECONOMICSxManagement Science.2bisacsh
650 aBUSINESS & ECONOMICSxOrganizational Behavior.2bisacsh
650 aArtificial intelligence.2fast0(OCoLC)fst00817247
650 aConsumer behavior.2fast0(OCoLC)fst00876238
650 aMarketing research.2fast0(OCoLC)fst01010284
655 aElectronic books.
856 uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1494508
938 aEBL - Ebook LibrarybEBLBnEBL4831192
938 aEBSCOhostbEBSCn1494508
938 aProQuest MyiLibrary Digital eBook CollectionbIDEBncis36602822
938 aYBP Library ServicesbYANKn13907792
Artificial intelligence marketing and predicting consumer choice :an overview of tools and techniques /Steven Struhl
Material type
전자책
Title
Artificial intelligence marketing and predicting consumer choice :an overview of tools and techniques /Steven Struhl
Author's Name
Physical Description
1 online resource (xvi, 256 pages)
Keyword
Includes bibliographical references and index. / The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality.
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RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
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