| 000 | camKi | |
| 001 | 2210080897912 | |
| 003 | OCoLC | |
| 005 | 20210225115111 | |
| 006 | m d | |
| 007 | cr cnu---unuuu | |
| 008 | 190813s2020 pau fob 001 0 eng d | |
| 020 | ▼a1522597859 | |
| 020 | ▼a9781522597858▼qelectronic book | |
| 020 | ▼z9781522597834▼qhardcover | |
| 020 | ▼z9781522597841▼qpaperback | |
| 024 | ▼a10.4018/978-1-5225-9783-4▼2doi | |
| 035 | ▼a2227879▼b(N▼T) | |
| 035 | ▼a(OCoLC)1112164378 | |
| 040 | ▼aIGIGL▼beng▼erda▼cIGIGL▼dOCLCO▼dN▼dYDXIT▼d221008 | |
| 050 | ▼aHF5415.1265▼b.D5386 2020 | |
| 082 | ▼a658.8/72▼223 | |
| 245 | 00 | ▼aDigital marketing strategies for tourism, hospitality, and airline industries /▼cJose? Duarte Santos, O?scar Lima Silva [editors]. |
| 260 | ▼aHershey, PA :▼bIGI Global,▼c[2020] | |
| 300 | ▼a1 online resource. | |
| 336 | ▼atext▼btxt▼2rdacontent | |
| 337 | ▼acomputer▼bc▼2rdamedia | |
| 338 | ▼aonline resource▼bcr▼2rdacarrier | |
| 490 | ▼aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | ▼aIncludes bibliographical references and index. | |
| 505 | ▼aChapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities. | |
| 520 | ▼a""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--▼cProvided by publisher. | |
| 588 | ▼aDescription based on online resource; title from digital title page (viewed on August 27, 2019). | |
| 590 | ▼aMaster record variable field(s) change: 050 | |
| 650 | ▼aTelemarketing. | |
| 650 | ▼aTourism▼xTechnological innovations. | |
| 650 | ▼aHospitality industry▼xTechnological innovations. | |
| 650 | ▼aAirlines▼xTechnological innovations. | |
| 655 | ▼aElectronic books. | |
| 700 | ▼aSantos, Jose Duarte,▼d1966-▼eeditor. | |
| 700 | ▼aSilva, Oscar Lima,▼d1970-▼eeditor. | |
| 710 | ▼aIGI Global,▼epublisher. | |
| 776 | ▼iPrint version:▼z1522597832▼z9781522597834▼w(DLC) 2019009161 | |
| 830 | ▼aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | ▼3EBSCOhost▼uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2227879 | |
| 938 | ▼aIGI Global▼bIGIG▼n00223464 | |
| 938 | ▼aEBSCOhost▼bEBSC▼n2227879 | |
| 994 | ▼a92▼bN |
Digital marketing strategies for tourism, hospitality, and airline industries /Jose? Duarte Santos, O?scar Lima Silva [editors]
Material type
전자책
Title
Digital marketing strategies for tourism, hospitality, and airline industries /Jose? Duarte Santos, O?scar Lima Silva [editors]
Author's Name
Santos Jose Duarte editor Silva Oscar Lima editor
Publication
Hershey, PA : IGI Global [2020]
Physical Description
1 online resource
Keyword
Includes bibliographical references and index. / ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"Provided by publisher"
ISBN
관련 URL
Holdings Information
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
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