| 000 | camIa | |
| 001 | 2210080679422 | |
| 003 | OCoLC | |
| 005 | 20091211002005.0 | |
| 006 | m d | |
| 007 | cr cnu---unuuu | |
| 008 | 090303s2008 enka sb 001 0 eng d | |
| 020 | ▼a9780749455729 (electronic bk.) | |
| 020 | ▼a0749455721 (electronic bk.) | |
| 035 | ▼a(OCoLC)311866880 | |
| 040 | ▼aN▼cN▼dYDXCP▼d221008 | |
| 050 | ▼aHD69.B7▼b.P75 2008eb | |
| 082 | ▼a658.8/27▼222 | |
| 100 | ▼aPringle, Hamish. | |
| 245 | 00 | ▼aBrand immortality▼h[electronic resource] :▼bhow brands can live long and prosper /▼cHamish Pringle, Peter Field. |
| 246 | ▼aHow brands can live long and prosper | |
| 260 | ▼aLondon ;▼aPhiladelphia :▼bKogan Page,▼c2008. | |
| 300 | ▼axv, 320 p. :▼bill. ;▼c24 cm. | |
| 500 | 00 | ▼a"IPA." |
| 504 | ▼aIncludes bibliographical references (p. 304-310) and index. | |
| 533 | ▼aElectronic reproduction.▼bBoulder, Colo. :▼cNetLibrary,▼d2009.▼nAvailable via World Wide Web.▼nAccess may be limited to NetLibrary affiliated libraries. | |
| 650 | ▼aBrand name products. | |
| 650 | ▼aBranding (Marketing) | |
| 655 | ▼aElectronic books.▼2local | |
| 700 | 1 | ▼aField, Peter. |
| 710 | ▼aInstitute of Practitioners in Advertising. | |
| 710 | ▼aNetLibrary, Inc. | |
| 776 | ▼cOriginal▼z9780749449285▼z0749449284▼w(DLC) 2008022897▼w(OCoLC)231162503 | |
| 856 | ▼3Bibliographic record display▼uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=262766▼zAn electronic book accessible through the World Wide Web; click for information | |
| 938 | ▼aYBP Library Services▼bYANK▼n2932771 | |
| 994 | ▼a92▼bK4R | |
| 999 | ▼z27931-51078 |
Brand immortality[electronic resource] :how brands can live long and prosper /Hamish Pringle, Peter Field
Material type
전자책
Title
Brand immortality[electronic resource] :how brands can live long and prosper /Hamish Pringle, Peter Field
Author's Name
Publication
Philadelphia : Kogan Page 2008.
Physical Description
xv, 320 p : ill. ; 24 cm.
Keyword
"IPA." / Includes bibliographical references (p. 304-310) and index.
관련 URL
Holdings Information
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
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