000 | nam a | |
001 | 2210080531125 | |
005 | 20050831000000 | |
008 | 040315s2003 ohua b 001 0 eng | |
020 | ▼a0030352711 | |
035 | ▼aKRIC08600571 | |
040 | ▼a247017▼d221008 | |
050 | ▼aHF5415.123▼b.S54 2003 | |
082 | ▼a658.8/2▼221 | |
100 | ▼aShimp, Terence A. | |
245 | 00 | ▼aAdvertising, promotion & supplemental aspects of integrated marketing communications / ▼cTerence A. Shimp.▼n-2003 |
246 | ▼aAdvertising, promotion, and supplemental aspects of integrated marketing communications | |
250 | ▼a6th ed. | |
260 | ▼aMason, Ohio : ▼bThomson South-Western, ▼cc2003. | |
300 | ▼axxi, 650 p. : ▼bill. (some col.) ; ▼c29 cm. | |
504 | ▼aIncludes bibliographical references and indexes. | |
650 | ▼aAdvertising. | |
650 | ▼aCommunication in marketing. | |
650 | ▼aDirect marketing. | |
650 | ▼aSales promotion. | |
950 | 0 | ▼b$112.95 |
Registration no. | Call no. | Location Mark | Location | Status | Due for return | Service |
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Registration no.
W0171500
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Call no.
658.82 S423A6
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Location
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Due for return
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Service
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