000 | pam a | |
001 | 2210080523515 | |
005 | 20050831000000 | |
008 | 030820s2003 ohua b 001 0 eng | |
020 | ▼a0324113803 | |
040 | ▼aDLC▼cDLC▼d221008 | |
042 | ▼apcc | |
050 | ▼aHF5821 ▼b .O34 2003 | |
082 | ▼a659.1 ▼2 21 | |
100 | ▼aO'Guinn, Thomas C. | |
245 | 00 | ▼aAdvertising and integrated brand promotion /▼c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
250 | ▼a3rd ed. | |
260 | ▼aMason, Ohio : ▼b Thomson/South-Western, ▼c c2003. | |
300 | ▼axxxix, 773 p. : ▼b col. ill. ; ▼c 29 cm. | |
504 | ▼aIncludes bibliographical references and indexes. | |
650 | ▼aAdvertising media planning. | |
650 | ▼aAdvertising. | |
700 | ▼aAllen, Chris T. | |
700 | ▼aSemenik, Richard J. | |
950 | 0 | ▼b$113.95 |
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Call no.
659.1 O101A3
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W0163074
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Call no.
659.1 O101A3 =2
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