000 | nam a | |
001 | 2210080532547 | |
005 | 20050831000000 | |
008 | 041013s2002 maua b 001 0 eng | |
020 | ▼a0070275475 (alk. paper) | |
035 | ▼aKRIC08178667 | |
040 | ▼aDLC▼cDLC▼dDLC▼d248009▼d248009▼d247017▼d221008 | |
050 | ▼aHF5415.13▼b.L395 2002 | |
082 | ▼a658.8/02▼221 | |
100 | ▼aLehmann, Donald R. | |
245 | 00 | ▼aAnalysis for marketing planning /▼cDonald R. Lehmann, Russell S. Winer. |
250 | ▼a5th ed. | |
260 | ▼aBoston, Mass. : ▼bMcGraw-Hill Irwin, ▼cc2002. | |
300 | ▼axii, 256 p. : ▼bill. ; ▼c23 cm. | |
440 | ▼aMcGraw-Hill/Irwin series in marketing | |
504 | ▼aIncludes bibliographical references and index. | |
650 | ▼aMarketing▼zUnited States▼xManagement. | |
700 | 1 | ▼aWiner, Russell S. |
950 | 0 | ▼b$58.25 |
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