| 000 | cam a | |
| 001 | 2210080519540 | |
| 005 | 20050831000000 | |
| 008 | 010601s1998 enk b 001 0 engd | |
| 015 | ▼aGB97-X9769 | |
| 020 | ▼a0749421754 | |
| 040 | ▼aFNR▼bfre▼cFNR▼dMIA▼dUKM▼d221008 | |
| 092 | ▼a658.8 ▼f DOY | |
| 100 | ▼aDoyle, David P. | |
| 245 | 00 | ▼aAdding value to marketing : ▼b the role of marketing in today's profit-driven organization / ▼c David P. Doyle. |
| 246 | ▼aRole of marketing in today's profit-driven organization | |
| 260 | ▼aLondon : ▼b Kogan Page, ▼c 1998. | |
| 300 | ▼avii, 200 p. ; ▼c 23 cm. | |
| 504 | ▼aIncludes bibliographical references (p. 194-198) and index. | |
| 650 | ▼aMarketing ▼x Management. | |
| 650 | ▼aMarketing ▼x Costs. | |
| 650 | ▼aMarketing ▼x Cout. ▼2 ram | |
| 650 | ▼aMarketing ▼x Recherche. ▼2 ram | |
| 650 | ▼aValeur. ▼2 ram | |
| 950 | 0 | ▼b＄35.00 |
Adding value to marketing : the role of marketing in today's profit-driven organization
Material type
단행본 서양서
Title
Adding value to marketing : the role of marketing in today's profit-driven organization
Author's Name
Publication
London : Kogan Page, 1998.
Physical Description
vii, 200 p ; 23 cm.
Keyword
Includes bibliographical references (p. 194-198) and index.
ISBN
Holdings Information
Call no. : 658.8 D669A
RReservation
MMissing Book Request
CClosed Stack Request
IInter-Campus Loan
CPriority Cataloging
PPrint
| Registration no. | Call no. | Location Mark | Location | Status | Due for return | Service |
|---|---|---|---|---|---|---|
|
Registration no.
W0156428
|
Call no.
658.8 D669A
|
Location Mark
|
Location
부민보존서고
|
Status
대출가능
|
Due for return
|
Service
|