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1 . Academic Journal
루이뷔통의 브랜드 커뮤니케이션 전략 연구 : 패션쇼의 트랜스미디어 스토리텔링 전략을 중심으로
A Study on Louis Vuitton's Brand Communication Strategy: With a Focus on the Transmedia Storytelling Strategy of Fashion Shows
저자
by
송민재 / Song Min-jae
;
전형연 / Jeon Hyeong-yeon
.
소스
비교문화연구 / Cross-Cultural Studies
. Jun 30, 2023 69:175
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4 . Academic Journal
섬 지역 음식문화브랜드 커뮤니케이션 전략 연구 -지자체 온라인쇼핑몰 BI의 시각기호학적 분석을 중심으로-
A Study on Food Culture Brand Communication Strategies in Island Regions -Focused on Visual Semiotic Analysis of the Regional Government Online Shopping Mall BI-
저자
by
채지선
;
전형연
.
소스
『도서문화』, 0(61), pp.99-142 Jun, 2023
Open Access (KCI)
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4 . Academic Journal
루이뷔통의 브랜드 커뮤니케이션 전략 연구 : 패션쇼의 트랜스미디어 스토리텔링 전략을 중심으로
A Study on Louis Vuitton's Brand Communication Strategy: With a Focus on the Transmedia Storytelling Strategy of Fashion Shows
저자
by
송민재
;
전형연
.
소스
비교문화연구, 69(0), pp.175-205 Jun, 2023
Open Access (KCI)
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4 . Academic Journal
블랙핑크를 활용한 명품패션브랜드의 메이크업 제품 광고 커뮤니케이션 전략 연구 - 샤넬, 디올, 입생로랑 광고의 조형기호학적 분석을 중심으로 -
A study on makeup product advertisement communication strategies of luxury fashion brands using Black Pink - Focusing on plastic semiotic analysis of Chanel, Dior, and Yves Saint Laurent advertisements -
저자
by
이미진 / Lee Mi-jin
;
전형연 / Jeon Hyeong-yeon
.
소스
커뮤니케이션 디자인학연구 / Journal of Communication Design
. Jan 01, 2023 83:300
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4 . Academic Journal
멕시코 벽화의 조형기호학적 커뮤니케이션 전략 연구 : 프레임 분석을 중심으로
A Study on the Plastic Semiotic Communication Strategies of Mexican Murals: With a Focus on Frame Analysis
저자
by
전형연 / Jeon Hyeong-yeon
;
오장근 / Oh Jang-geun
.
소스
비교문화연구 / Cross-Cultural Studies
. Jan 01, 2023 68:219
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4 . Academic Journal
도시 브랜드가치 평가를 위한 기호학적 접근 ― 광주광역시를 중심으로 ―
Semiotic Approach to Evaluate City Brand Value - Focused on Gwang-Ju -
저자
by
채지선 / Chae Ji-seon
;
전형연 / Jeon Hyeong-yeon
.
소스
감성연구 / Emotion Studies
. Jan 01, 2023 26:141
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4 . Academic Journal
블랙핑크를 활용한 명품패션브랜드의 메이크업 제품 광고 커뮤니케이션 전략 연구 - 샤넬, 디올, 입생로랑 광고의 조형기호학적 분석을 중심으로 -
A study on makeup product advertisement communication strategies of luxury fashion brands using Black Pink - Focusing on plastic semiotic analysis of Chanel, Dior, and Yves Saint Laurent advertisements -
저자
by
이미진
;
전형연
.
소스
커뮤니케이션디자인학연구, 83(0), pp.299-320 Apr, 2023
Open Access (KCI)
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4 . Academic Journal
멕시코 벽화의 조형기호학적 커뮤니케이션 전략 연구 : 프레임 분석을 중심으로
A Study on the Plastic Semiotic Communication Strategies of Mexican Murals: With a Focus on Frame Analysis
저자
by
전형연
;
오장근
.
소스
비교문화연구, 68(0), pp.219-242 Feb, 2023
Open Access (KCI)
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4 . Academic Journal
도시 브랜드가치 평가를 위한 기호학적 접근: 광주광역시를 중심으로
Semiotic Approach to Evaluate City Brand Value: Focused on Gwang-Ju
저자
by
채지선
;
전형연
.
소스
감성연구, 0(26), pp.141-187 Feb, 2023
Open Access (KCI)
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4 . Academic Journal
도시벽화커뮤니케이션의 상호텍스트성 연구 : 프랑스 리옹(Lyon) 사례를 중심으로
Etude d’Intertextualité de la Communication Murale Urbaine: sur le cas de Lyon, France
저자
by
전형연 / Jeon Hyeong-yeon
;
차지영 / Tcha Jiyung
.
소스
프랑스 문화연구 / ASSOCIATION CULTURELLE FRANC0-COREENNE
. Mar 31, 2022 52(1):115
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