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1 . Academic Journal
The Influence of Value Co-Creation Behavior on eSports Preferences, Intentions to Play Continuously and Spread e-WOM in eSports Culture
저자
by
Kim, Jaehun
;
Kim, Alina
;
Shin, Jong-Kuk
.
소스
문화산업연구
. 2023-03 23(1):79-90
Full Text (DBPIA)
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5 . Academic Journal
关于微博如何影响消费者购买的研究 -以中国微博用户为中心-
The Impact of Microblog on Consumer Purchasing Intention - Focusing on Chinese Weibo Users -
관우미박여하영향소비자구매적연구 -이중국미박용호위중심-
저자
by
石蕾
;
申钟国
;
석뢰
;
신종국
;
Shi, Lei
, et al.
소스
Journal of China Studies, 12/31/2020, Vol. 23, Issue 4, p. 27-47
Full Text (eArticle)
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7 . Academic Journal
The Effect of Salesperson's Adaptive Selling Tactics on Shopping Value, Commitment, and Product Satisfaction - Focused on Small and Medium Enterprises’ product
판매원의 적응적 판매전략이 쇼핑가치, 관계 결속, 및 제품 만족도에 미치는 영향 - 중소기업 제품을 중심으로
저자
by
Kim, Jae-Hun
;
Shin, Jong-Kuk
;
김재훈
;
신종국
.
소스
경영과 정보연구, 12/31/2019, Vol. 38, Issue 4, p. 41-60
Full Text (eArticle)
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6 . Academic Journal
网络口碑对韩国和中国消费者购买意愿的影响 - 以调节定向和产品涉入度为中心
The Influence of Online Word-of-Month on Korean and Chinese Consumer Purchase Intention - The Adjusting Effect of Regulatory Focus and Product Involvement
망락구비대한국화중국소비자구매의원적영향 - 이조절정향화산품섭입도위중
저자
by
李欢欢
;
申钟国
;
이환환
;
신종국
;
Li, Huanhuan
, et al.
소스
Journal of China Studies, 06/30/2018, Vol. 21, Issue 2, p. 101-119
Full Text (eArticle)
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7 . Academic Journal
The Relationship between Socialization Agents and Advertising Attitudes under Different Types of Culture
문화유형에 따른 사회화 대리인의 광고태도에 미치는 차별적 효과
저자
by
Shin, Jong-Kuk
;
Ross, Corey Allen
;
Park, Min-Sook
;
신종국
;
로스코리알렌
, et al.
소스
마케팅논집, 06/30/2016, Vol. 24, Issue 2, p. 67-83
Full Text (eArticle)
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7 . Academic Journal
소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구
A Study on the Improving Commitment toward Store through Customer Experience Management in Retail Stores
저자
by
신종국
;
오미옥
;
Shin, Jong-Kuk
;
Oh, Mi-Ok
.
소스
경영과 정보연구, 03/30/2015, Vol. 34, Issue 1, p. 103-120
Full Text (eArticle)
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6 . Academic Journal
구전 수신자의 행동적 반응에 관한 연구 - 기대감과 구전정보 성과지각의 영향력을 중심으로
The Effect of Expectations and Perceived Performance of eWOM Information on Receiver’s Behavioral Response
저자
by
신종국
;
박지연
;
Shin, Jong-Kuk
;
Park, Ji-Yeon
.
소스
마케팅논집, 03/31/2014, Vol. 22, Issue 1, p. 65-85
Full Text (eArticle)
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6 . Academic Journal
중국 TV매체의 마이크로 블로그의 특성이 매체태도와 시청의도에 미치는 영향
The Effect of TV Program's Characteristics in ‘Weibo’ on Watching Intention
저자
by
신종국
;
박민숙
;
최원
;
Shin, Jong-Kuk
;
Park, Min-Sook
, et al.
소스
Journal of China Studies, 02/28/2013, Vol. 14, p. 125-154
Full Text (eArticle)
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7 . Academic Journal
서비스산업 간의 장기관계지향성에 관한 연구 - 에스테틱 산업을 중심으로
A study on the Influences of Long-Term Relationship between Service Industrials : Focus on Esthetic Industry
저자
by
박정희
;
신종국
;
Park, Jung-Hee
;
Shin, Jong-Kuk
.
소스
대한피부미용학회지, 08/30/2011, Vol. 9, Issue 3, p. 251-268
Full Text (eArticle)
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6 . Academic Journal
유대관계강도, 집단동조성, 제품관여도에 따른 한국과 중국 소비자들의 구전효과 차이
The Difference of the Effects of Korean and Chinese Consumers of Word-Of-Mouth by Tie Strength, Group Conformity and Product Involvement
저자
by
신종국
;
박민숙
;
마신
;
Shin, Jong-Kuk
;
Park, Min-Sook
, et al.
소스
Journal of China Studies, 02/28/2011, Vol. 10, p. 243-273
Full Text (eArticle)
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