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1 . Academic Journal
한국 식품기업의 중국시장 브랜드커뮤니케이션 전략 연구 : 오리온, 농심, 롯데제과 기호시스템의 시각 기호학적 분석을 중심으로
A Study on the Brand Communication Strategies of Korean Food Companies in Chinese Market : Focusing on the Visual Semiotic Analysis of Sign Systems Strategies for Orion, Nongshim and Lotte
저자
by
장단
;
전형연
;
ZHANG, DAN
;
JEON, Hyeong-Yeon
.
소스
영상문화, 12/31/2017, Vol. 31, p. 167-200
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6 . Academic Journal
한국 지역의 문화정체성 홍보커뮤니케이션 전략 연구
A Study on the Public Relations Communication Strategy of Korean Regions’ Cultural Identity
저자
by
전형연
;
정지연
;
Jeon, Hyeong-Yeon
;
Jung, Ji Youn
.
소스
브랜드디자인학연구, 09/30/2010, Vol. 8, Issue 3, p. 189-205
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6 . Academic Journal
채널 브랜드 자산 구성요소가 시청량과 광고신뢰도에 미치는 영향
The Influence of Components of Channel Brand Equity on Cable TV viewing and Advertising Credibility
저자
by
오미영
;
전형연
;
Oh, Mi-Young
;
Jeon, Hyeong-Yeon
.
소스
광고학연구, 06/30/2006, Vol. 17, Issue 2, p. 83-108
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6 . Academic Journal
A semiotic model of South Korea’s cultural industry ecosystem: the K-pop industry
저자
by
Jeon, Hyeong-Yeon
;
Oh, Jang-Geun
;
Wang, Chi-Hyun
;
Kim, Sangwon
.
소스
Semiotica
. 2023(252):97-117
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6 . Academic Journal
Chinese city brands and semiotic image scales: a tourism perspective.
저자
by
Ye, Zhaoyuan
;
Jeon, Hyeong-Yeon
.
소스
Social Semiotics
. Feb2023, Vol. 33 Issue 1, p1-24. 24p.
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4 .
A Study on Semiotic Analysis Methodology for Deriving the Emotional Value of Big Data
저자
by
Oh Jang Geun
;
Kim Sangwon
;
Gyeongho Lee
;
Jeon, Hyeong-Yeon
;
Chi Hyoun Wang
.
소스
Semiotic Inquiry
. 64:95-119
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7 . Academic Journal
A semiotic study of regional branding reflected in the slogans of Korean regions.
저자
by
Song, Chi-Man
;
Jeon, Hyeong-Yeon
.
소스
Social Semiotics
. Apr2018, Vol. 28 Issue 2, p230-256. 27p.
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4 .
A Study on Region Food Culture Branding Components through PR Content Analysis: Analysis of the Official Websites in Korea, China, and Japan, including Jeonju, Chengdu, and Kyoto
저자
by
Jeon, Hyeong-Yeon
;
Chae Ji-Seon
.
소스
Semiotic Inquiry
. 59:207-246
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4 .
A Suggestion of Narrative Generation Basic Model for Scenario Creation : Focused on the Function theory of Propp and Narrative theory of Greimas
저자
by
Eunjin Jo
;
Jeon, Hyeong-Yeon
.
소스
Humanities Contents
. 52:191-222
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4 .
L’Etude sur l’image de marque de la culture culinaire française:Mettant l’accent sur l’analyse de l’identité de la marque du chef
저자
by
Jeon, Hyeong-Yeon
.
소스
ASSOCIATION CULTURELLE FRANC0-COREENNE
. 40:315-347
Open Access (OpenAIRE)
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