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1 . Dissertation/ Thesis
프로세스 다이어그램이 포함된 학습 자료에 따른 학습자의 시선이동분석 / Analysis of Learner's Eye-Movement according to the Learning Materials including Process Diagram
저자
by
홍지미 / Hong, Ji Mi
.
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3 . Academic Journal
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness
저자
by
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Hong, Ji Mi
.
소스
In
Telematics and Informatics
January 2023 76
Full Text (ScienceDirect)
Web of Science
Scopus
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5 . Academic Journal
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response.
저자
by
Lim, Rachel Esther
;
Hong, Ji Mi
.
소스
International Journal of Advertising
. Oct2023, p1-31. 31p. 4 Illustrations, 7 Charts.
Web of Science
Scopus
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4 . Academic Journal
Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change.
저자
by
Hong, Ji Mi
;
Kim, Dong Hoo
.
소스
Asian Journal of Communication; Dec2022, Vol. 32 Issue 6, p529-548, 20p, 1 Chart, 3 Graphs
Web of Science
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4 . Academic Journal
Don't Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising.
저자
by
Lim, Rachel Esther
;
Hong, Ji Mi
.
소스
Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 4, p421-436, 16p
Scopus
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4 . Academic Journal
"Doing Good" versus "Being Good": The interplay between pride appeals and regulatory‐focused messages in green advertising.
저자
by
Hong, Ji Mi
;
Lim, Rachel Esther
;
Atkinson, Lucy
.
소스
Journal of Applied Social Psychology
. Nov2021, Vol. 51 Issue 11, p1089-1108. 20p. 6 Color Photographs, 1 Chart, 8 Graphs.
Web of Science
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5 . Academic Journal
The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation.
저자
by
Hong, Ji Mi
;
Lee, Wei‐Na
.
소스
Journal of Applied Social Psychology
. Mar2021, Vol. 51 Issue 3, p219-236. 18p. 2 Color Photographs, 1 Diagram, 3 Charts, 4 Graphs.
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4 . Academic Journal
Perfect Mothers? The Description of Mothers in Food Advertising.
저자
by
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
.
소스
Journal of Promotion Management
. 2020, Vol. 26 Issue 4, p593-611. 19p. 1 Diagram, 4 Charts.
Scopus
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5 . Academic Journal
A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads.
저자
by
Hong, Ji Mi
;
Lee, Wei-Na
;
Heyne Centennial Professor in Communication Professor of Advertising
.
소스
Journal of Promotion Management
. Nov/Dec2018, Vol. 24 Issue 6, p820-844. 25p. 3 Charts.
Scopus
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5 . Academic Journal
An Investigation of the Interplay Between Regulatory Fit and Image-Message Congruence in Fundraising Messages.
저자
by
Hong, Ji Mi
;
Lee, Wei-Na
.
소스
Journal of Current Issues & Research in Advertising (Routledge); 2019, Vol. 40 Issue 1, p105-122, 18p
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