eArticles

1 . Academic Journal
CSR 메시지에 나타난 사회적 거리, 세대별 차이가 CSR 연상에 미치는 영향

저자

by 이연지 (Yeonji Lee); 김영희 (Yong-Hee Kim).

소스

인터넷전자상거래연구. 2024-12 24(6):155-169
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4 . Academic Journal
Influence of the CSR message on the perceived value of the corporate brand by young consumers: the moderating role of self-congruence with the brand

저자

by Sogbossi Bocco, B.; Assogba, A.W.V..

소스

In: Communication et Management. (Communication et Management, 14 February 2024, 20(2):81-108)
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4 . Academic Journal
Impact of a corporate social responsibility message on consumers' sustainable behaviours and purchase intentions

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by Louis, D.; Lombart, C..

소스

In: Corporate Social Responsibility and Environmental Management. (Corporate Social Responsibility and Environmental Management, January 2024, 31(1):579-599)
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4 . Academic Journal
Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values

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by Kang, Y.A.; Baker, M.A..

소스

In: International Journal of Hospitality Management. (International Journal of Hospitality Management, September 2022, 106)
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4 . Academic Journal
항공서비스 기업의 CSR메시지가 소비자 태도에 미치는 영향에 관한 연구 : 메시지 특성과 항공사 유형 간의 상호작용효과를 중심으로
A Study on the Effects of CSR Messages of an Airline Company on Consumer Attitude : Focusing on the Focusing on the Interactive Effects of Types of Airlines & Messages

저자

by 안대천; 왕진; 이인구; 전민아; An, Dae-Chun, et al.

소스

전문경영인연구, 08/31/2017, Vol. 20, Issue 2, p. 147-165
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7 . Academic Journal
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles

저자

by Lim, R.E.; Lee, W.-N.; Sung, Y.H..

소스

In: Journal of Business Research. (Journal of Business Research, July 2018, 88:11-19)
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