In recent years, China's economy has been constantly innovated and upgraded, with changes in consumers and consumption trends, new retail, and rapid development of online shopping and experience economy. The bottleneck of online shopping has become prominent, demographic dividend has bottomed out, and the lack of shopping experience has led to a crisis of trust in the relationship between consumers and retailers. The profit margin of traditional offline bricks-and-mortar stores has decreased sharply, and the product category is limited, which also leads to limited development, and they begin to extend their application online. By analyzing the development status of the retail industry, it can be seen that under the impact of the Internet and experience economy, a large number of retailers begin to seek the simultaneous development of online and offline, start to lay out omni-channel business, and pay attention to the change of consumer demand, pay attention to customer experience and establish a good relationship. Offline and multi-cross-border integration and development of the business model has become an inevitable option. At the same time, under the background of new retail, experience economy, consumers are increasingly pay attention to the consumer experience, began to pursue the shopping online synchronous double life, traditional retail channels for a single experience, but I'm online interactive information appear fault, lack of scene shopping experience, customer satisfaction and trust is still prominent, The development of online and offline interaction and integration needs to be studied. Online marketing mode and offline marketing mode are opposite but interdependent. On the one hand, the emergence of e-commerce platforms has impacted the development of the real economy. Nowadays, many consumers prefer convenient and cheap online shopping, which leads to the declining sales of offline stores and the shrinking of the real economy to a certain extent. On the other hand, the real economy is an important foundation of a country's economy. If the real economy fails to develop healthily, the virtual economy will also be greatly affected. On the other hand, the real economy is an important foundation of a country's economy. If the real economy fails to develop healthily, the virtual economy will also be greatly affected. The contradiction between online marketing mode and offline marketing mode determines that it is difficult for the real economy and virtual economy to survive and develop healthily independently. Only by combining with each other can a win-win situation be achieved.The concept of new retail was formally put forward in 2016. Different from the traditional retail model, new retail pays more attention to the reconstruction of "people, goods and field" and drives the new business model of efficient and organic coordination between online and offline. In this context, the core business model of e-commerce will change from the past emphasis on enterprise efficiency to promote products or services to obtain profits to customer experience-oriented. In the era of rapid development of information technology, technological improvement and big data can provide sufficient nutrients for the digital transformation of e-commerce, and prepare for the soft landing of constructing a new retail model that is more suitable for its own under the new retail outlet.This paper first uses the theoretical basis to elaborate the new retail causes and development process. Then combined with the case of new retail development of Chinese enterprises in China at the present stage of the development of new retail and the main mode of development are introduced. At the same time, it introduces some new models of e-commerce under the environment of big data Internet. Of e-commerce, presented in this paper some new model with the aim of the new retail there are similarities, and to the transformation of new retail e-commerce can start from these patterns to the retailer's business model change, of course it also involves the retailer under the background of new retail to try in logistics, customer experience, And the problem of talent reserve and put forward corresponding solutions.