본 연구는 뷰티샵 점포속성 지각과 라이프스타일이 고객만족 및 고객충성도에 미치는 영향에 관하여 실증적으로 검증하는 것을 목적으로 하였고, 서울·대전·경상도 지역 거주 20대∼60대이상 성인 여성 475명을 대상으로 SPSS 24.0 프로그램을 사용하여 분석하였다. 첫째, 연구 대상자의 일반적 특성은 연령별로 20대 96명, 30대 131명, 40대 108명, 50대 93명, 60대 이상 47명이었다. 거주지별로는 서울 181명, 대전 200명, 경상도 94명이었고, 학력별로 고졸 이하 104명, 대학교 재/졸 278명, 대학원 이상 93명이었다. 직업별로는 학생 27명, 주부 104명, 사무직 65명, 전문직 122명, 서비스/판매직 83명, 자영업 49명, 기타 25명이었다.둘째, 인구통계학적 특성에 따른 뷰티샵 점포속성 차이를 분석한 결과 연령에 따라 점포 접근성(F=3905, p
The objective of this study is to verify the effect that the perception of the store attributes of beauty shops and people’s lifestyle have on customer satisfaction and customer loyalty. SPSS 24.0 was used on 475 female adults aged 20 or older residing in Daejeon, Seoul and Gyeongsang province. First, in terms of the general characteristics of the subjects, 96 people were in their 20s, 131 people were in their 30s, 108 people were in their 40s, 93 people were in their 50s and 47 people were in their 60s or older. In terms of the area of residence, 200 people lived in Daejeon, 181 people lived in Seoul and 94 people lived in Gyeongsang province. In terms of their educational background, 104 people were high school graduates or lower, 278 people were enrolled in or had graduated from university and 93 people were enrolled in or had graduated from graduate school. In terms of their profession, 27 were students, 104 were housewives, 65 were office workers, 122 were professionals, 83 were service or sales assistants, 49 were business owners and 25 people were categorized as being in miscellaneous jobs. Second, an analysis of the store attributes according to the demographic characteristics showed that there was a significant difference in accessibility (F=3.082, p