In recent years, with the development of economic globalization not only the origin commodity becomes more diverse but also the quantity of bi-national products produced by non-origin commodity is rising dramatically day by day. As the bi-national products surge, the views of local products from consumers are different than before and there are more views from different aspects about the origin commodity and bi-national products from different production area. Academically speaking, scholars are getting more and more interested in how to evaluate the research in the theme of bi-national products. However, when it comes to the Chinese bi-national products, which constitute the biggest part of bi-national products, the researches about how consumers evaluate such products are very little. This thesis is based on the research in the theme of how consumers evaluate the Chinese bi-national products. The foundation of the thesis is the effect of the brand strength of the product and the enduring involvement of product to Chinese bi-national products. And further more, the thesis analyze whether the consumers will have brand commitment or brand avoidance toward the Chinese bi-national products. Firstly, the thesis studies the brand strength of original products and reputation of bi-national products as well as enduring involvement products to the attachment/dislike toward the bi-national products and testifies that whether consumers will have brand commitment or brand avoidance toward bi-national products. This research has a pratical meaningful significance to brand developing in the future.