According to the UNWTO report, the number of tourists worldwide will reach 1.4 billion in 2020 and 1.8 billion in 2030.The development of regional tourism industry shows a strong trend in Asia. The annual growth rate for tourists is forecast to be 4.9%. In particular, China's tourism market plays a very important role. In particular, the 2008 Olympic Games and the 2010 Shanghai world expo were successfully held. with the rapid development of the economy, more Chinese tourists will choose to go out. According to a report published by the South Korean sightseeing Commune, the number of Chinese tourists visiting South Korea in 2014 was 6126,865, an increase of 41.6% compared with 2013. The actual survey of foreign tourists published in 2014 indicate, the main activities during the visit to Korea were shopping, diet, natural landscape visits and so on Among them, shopping is the most important activity. Now Seoul and Jeju are places where foreign tourists are concentrated. This study focuses on Chinese tourists from Seoul and Jeju, and studies the tourist motivation and satisfaction of Chinese tourists in the two regions, so as to formulate a tourism strategy that is more suitable for the development of both places. Chinese tourists occupy the largest proportion of foreign tourists visiting in South Korea, so the study of Chinese tourists as the object has far-reaching significance to the tourism market of South Korea. From November 1st 2016 to January 1st 2017,the survey was conducted on the basis of the on-site questionnaire, which was aimed at the Chinese people at Incheon airport and jeju airport who had ended the trip. There were 300 questionnaires in total, 117 qualified questionnaires in Seoul and 112 in Jeju area. Frequency analysis and reliability analysis were used in the questionnaire. The hypothesis uses regression analysis, and all statistics are obtained using the spss.19 program.