With the development of world economy and the improvement of material and culturallevel, culture heritage tourism is more and more popular. The historic district takes an importantrole in continuing the cultural history context of the city; it was becoming an important factor topromote city development and effective way to spread culture and history.Tourism is a spiritual and culture activity, also is a symbolic process. Tourism experienceestablishes a connection with culture symbols, symbol takes an energy exchange of culture, andculture is usually reflected in some symbols or material objects. Grounding on semiotic theory,historic district is a space built by variety of symbols where people can get travel andexperience. Tourism has strong attraction and appeal ability because of that it lays in largelysymbolic cognition by tourism itself. Tourists often read the symbols and access to symbolscognition, resulting in instant psychological feelings and emotional reactions in the process oftourism experience. Based on this, the research will interpret the law of tourism experience ofhistoric district from a new perspective that is perceived destination image. The study on tourismexperience from semiotic perspective not only has the theoretical basis for cultural interpretationbut also has a significance impact to enhance the value of tourism.The thesis selects Insadong as the case of historic district. Get the first-hand information bysemi-structure interview and photo elicitation interview, the study explores tourists’ perceivedthe most and least representative images of Insadong historic district; the connotation evaluationof historical and culture authenticity; correlation analysis between the degree of tourismexperience satisfaction and symbols cognition etc. Based on the applied research findings, itdiscussed the ways and implications of improving the tourism experience of perceiveddestination image and of Insadong historic district.