The important success factors for foreign direct investment corporations are considering the host country's political, economic, social, and cultural environments. This study explores china entry and marketing strategies through case study on two corporations, Samsung Electronics and LG. Because they are successful case for China entry. So this study analyze their entry motive, SWOT, and entry strategy. Korean corporations that wish to enter China need to make entry strategy which can adapt China's culture and local market environment. Anycall brand of samsung Electronics targeted consumers who are in upper five percent not all Chinese, and adopted premium price strategy. LG through the electronic product diversification has a very large market position in China. Finally, Korean corporations to wish to enter China need to establish segmenting, focusing, and localization strategy.