The current paper is about the brand renewal of Game Software, a brand of game-category E-magazine. Our aim is to design a totally new brand logo, and make it the leadership in the E-magazine market of smart phone and computer platform. Thus, we will make an analysis of issues about brand recognition of the current Game Software, find out the key problems, and then put forward an effective way of updating the verbal mark and visual mark, and finally help it become the leading brand in E-magazine category market of games. The main differences that E-magazines have compared with traditional magazines are their stronger interactivity, shorter but more effective contents, lower development costs, published on bases of hardware platform (smart phones, table PC), customers’ life styles and so on and so forth. My thesis will make an analysis about the key problems occurring in brand logo from social, economic and cultural perspectives, thus help us update and design its brand logo to final visual execution in the process of brand identity development. My thesis shows the clear, definite direction of the brand problem solving activities that the companies have.