Competition among enterprises is becoming more and more intense, equity incentives as one of the main ways of corporate governance, is the most commonly used incentives, equity incentives is the enterprise in order to motivate and retain the core talent and the implementation of long-term incentives for employees. It is of great significance to the development of enterprises. In this paper, we use CiteSpace software to visualise and analyse the domestic research on equity incentives, mainly from the number of articles, authors, keyword clustering and keyword co-occurrence of four aspects of analysis and discussion. It is found that: the number of articles shows an upward trend; there is a lack of close cooperation between core authors; the research hotspots related to equity incentives are mainly the form of incentives, listed companies, corporate governance and corporate performance, etc. The future direction of the research is tilted towards the themes of corporate innovation and investment to explore the impact of the equity incentive approach on corporate innovation and R&D investment.