Recently, luxury brands have shown interest in the metaverse, using avatars to connect with consumers and create unique brand experiences. However, in the real world, luxury brands are mostly associated with conspicuous consumption. Thus, this study explored whether conspicuous consumption influences the metaverse platform ZEPETO. An online survey targeted ZEPETO users, with 416 respondents analyzed. Metaverse features (presence, interactivity, con-currence, economy) and conspicuous consumption traits (pride, brand oriented factor, need for Status, conspicuousness) were studied as independent variables. Consumer purchase decisions were the dependent variable, mediated by information search. Using SPSS 27.0, the analysis revealed conspicuous consumption's presence in the metaverse. The findings imply luxury companies should consider offering luxury products in the metaverse for conspicuous consumption-oriented consumers.