Many cities around the world have been actively buil ding differentiated city brand identities to secure com petitiveness among cities. Wirye New Town, which wa s developed by combining three administrative distric ts (Seoul, Seongnam, and Hanam), is causing confusi on in city image recognition due to inconsistent visua l objects grafted onto the design system of each local government. Branding development plan was sought. After literature review, prior research data, and desig n cases were analyzed, the city brand characteristics of each local government were summarized. Based on the image of the city of Wirye, which was researched and analyzed with related keywords, landmarks, and word clouds, a brand essence was derived, a design concept was set, and design work was carried out. Th e first slogan was drafted, and after condensation thr ough expert interviews, an online survey was conduct ed to select the final design. As a result of the survey, draft B, which emphasizes city vision and symbols, re ceived a lot of votes in the categories of symbolism, integration, and practicality, and draft C, an expressi on type that integrates the visual systems of the three regions, showed high scores in the category of differe ntiation, and contained a city story to citizens. The ty pe of expression that induced sympathy, draft A, rece ived many votes in the aesthetic part, and finally draf t B was selected. Based on this research process, if th e brand design process of the area that needs to esta blish an integrated city image is carried out, it is expe cted that a sustainable and future-oriented integrate d city brand that can enhance the city image can be created.