Online shopping products include low consumer involvement and high consumer involvement. Unlike general standardized consumer goods, in the case of clothes with high consumer involvement, consumers experience more anxiety in shopping. Specially, first consumers who want to purchase clothing through online shopping mall will bemore cautious, which will allowonline shopping of clothing products or the apparelmarket to shrink. This study aims to analyze the correlation between consumer purchasing attitudes, consumer satisfaction, and website-related factors affecting Chinese consumers who are engaged in mobile shopping activities centering on fashion clothing. For this research purpose website-related variables(independent variables) include 'Ease of Use', 'Security', 'Reliability', 'Price Competitiveness','Quality Reliability', and 'Purchase Attitude' and 'Consumption Satisfaction' as explanatory variables (dependent variables) of consumers' consumption activities were adopted. Reflecting the trend of expanding mobile shopping activities and changing consumer expectations for mobile shopping websites, this study identifies the relationship between variables and provides the marketing and academic implications that are beneficial to related industries and related research fields. To this end, the survey was conducted for approximately 45 days from September 10, 2019 to October 15, 2019, and a total of 350 samples were used for analysis. SPSS Statistics 22.0 statistical package was used as an empirical analysis method, and reliability analysis, frequency analysis, factor analysis, multiple regression analysis, and correlation analysis were used as statisticalmethods. As a result, variables such as reliability of quality of fashion clothing, reliability of website, price competitiveness of fashion clothing to be purchased, and website security have a positive effect on the attitude of consumers who purchase fashion clothing usingmobile. On the other hand, variables such as price competitiveness, reliability of the website, reliability of the quality of fashion clothing, and convenience of using thewebsite have a positive effect on customer satisfaction, and furthermore, purchasing attitude positively affects consumption satisfaction.