Self-service Product Innovation Based on Data Mining Technology
- Resource Type
- Article
Text
- Authors
- Xiaoren Zhang; Xiangdong Chen; Ling Ding
- Source
- International Journal of Database Theory and Application, 10/30/2013, Vol. 6, Issue 5, p. 105-118
- Subject
- Self-service
Product Innovation
Data Mining
Innovation Management
- Language
- 영어(ENG)
- ISSN
- 2005-4270
The core of service product innovation is to understand the demands of users. Self-service technology has changed the contact mode between users and the service, thus the traditional way to acquire information of users’ demands could no longer meet the requirement of self-service product innovation. The advantages of data mining technology on analyzing and forecasting information can help reveal implication relations between users and products. It can also obtain the potential and valuable information of users’ needs and increase the success rate of product innovation. This study proposed a new self-service product innovation model, and it analyzed and explored the approaches using data mining technology in the process of self-service product innovation to effectively import users’ needs and organize product function design.