Victorinox Lands In London.
- Resource Type
- Article
- Authors
- Bartlett, Louise
- Source
- DNR: Daily News Record. 11/17/2008, Vol. 38 Issue 46, p8-1NULL. 1p.
- Subject
- *FASHION shows
*FASHION advertising
*CLOTHING industry
- Language
- ISSN
- 1092-5511
The article reports on the launch of the Victorinox Swiss Army's first European flagship on New Bond Street in London, England. At the opening were Giles Deacon, Jodie Kidd and Daisy De Villaneuve who watched the unique fashion show that was performed vertically. The label's in-house store designers made an urban minimalist art with glass walls, concrete floors and wood shelving.