INDUSTRY ON INDUSTRY.
- Resource Type
- Article
- Authors
- Hudson, Dawn; Klores, Dan; Howell, Bobbie Casey
- Source
- Adweek Eastern Edition; 5/29/2000, Vol. 41 Issue 22, p42, 3p, 3 Color Photographs
- Subject
- MARKETING executives
MARKETING
ADVERTISING
- Language
- ISSN
- 01992864
Highlights the views of three marketing executives on issues pertaining to the marketing and advertising industry in the United States. Pepsi-Cola Co. senior vice president of strategy and marketing Dawn Hudson's views on vertical integration; Dan Klores & Associates' Dan Klores on the new age of the entrepreneur.