Row spacing has a pivotal role in enhancing sugarcane yield and improving its quality. A study was conducted during 2017 at PARC Social Sciences Research Institute, Ayub Agricultural Research Institute, Faisalabad to assess the adoption and economic returns involved in double row strip technology of sugarcane as compared to traditional method. Moreover, 200 sugarcane growers (100 from each district with further 50-50 ratio of adopters and non-adopters) were selected as sample respondents from two sugarcane growing districts in mixed cropping zone of Punjab province i.e. Toba Tek Singh and Faisalabad district. Descriptive statistics were run to interpret the results. Education, age and farming experience of double row strip technology adopters were compared with non-adopter traditional sugarcane growers. Total cost of production of adopters of technology and non-adopters were computed to Pakistani rupees Rs. 83143 and Rs. 76872 per acre, respectively. Total revenues of adopters was Rs. 141351, whereas, non- adopters reported Rs. 120500 per acre. The benefit cost ratio of adopters was 1:1.70 and 1:1.56 those of non-adopters, respectively. On the basis of BCR criteria, adoption of double row strip technology is recommended for harnessing favourable gains associated with this technology. Extension efforts are needed to propagate the technology. [ABSTRACT FROM AUTHOR]