Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets.
- Resource Type
- Article
- Authors
- Che, Xiaogang; Katayama, Hajime; Lee, Peter
- Source
- Journal of Marketing Research (JMR); Apr2023, Vol. 60 Issue 2, p409-424, 16p, 8 Charts, 3 Graphs
- Subject
- MOTOR vehicle pollution control systems
EMISSIONS (Air pollution)
EMISSION standards
VOLKSWAGEN automobiles
BRAND scandal spillover
BRAND image
BRAND scandals
- Language
- ISSN
- 00222437
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