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1 . Academic Journal
프로스포츠 전문
OTT
플랫폼 시장점유율 예측을 통한 구독자 선호 파악
Exploring Subscriber Preferences through Predicting the Market Shares for Professional Sports
OTT
Platforms
저자
by
김혜림
;
류성옥
;
Kim, Hye-Rim
;
Lyu, Seong Ok
.
소스
한국스포츠학회지, 06/30/2024, Vol. 22, Issue 2, p. 585-594
Full Text (eArticle)
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6 . Academic Journal
상위
OTT
서비스(넷플릭스와 티빙) 간 구독 전환 의도에 영향을 미치는 요인 연구 : PPM 모델의 적용
Determinants of Influencing Subscription Switching Intent between Top
OTT
Services (Netflix and Tving) : Application of the PPM Model
저자
by
정혜경
;
전범수
;
Hye Gyeong Jeong
;
Bum Soo Chon
.
소스
한국소통학보, 05/31/2024, Vol. 23, Issue 2, p. 169-198
Full Text (eArticle)
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6 . Academic Journal
OTT
와 극장 영화의 시기별 영상제작기법에 대한 내용 분석
A Content Analysis of Visual Production Techniques for
OTT
and Theater Movies over Time
저자
by
안지훈
;
정세훈
;
Jihun Ahn
;
Se-Hoon Jeong
.
소스
한국소통학보, 05/31/2024, Vol. 23, Issue 2, p. 85-124
Full Text (eArticle)
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6 . Academic Journal
한국
OTT
콘텐츠의 글로벌 시장 진출 전략
저자
by
백해린(Hae-Lin Baek)
.
소스
글로벌문화콘텐츠 (2024): 15-32.
Full Text(스콜라)
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3 . Academic Journal
국내
OTT
서비스 산업의 역량 강화를 위한 탐색적 연구: 시나리오 분석을 중심으로
An Exploratory Study on Strengthening the Competitiveness of Korean
OTT
Service Industry: Focusing on the Scenario Analysis
저자
by
장태훈 / Tae Hoon Jang
;
김성태 / Sung Tae Kim
.
소스
커뮤니케이션학 연구 / Kroean Journal of Communication Studies
. May 28, 2024 32(2):87
Full Text (KISS)
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4 . Academic Journal
국내·글로벌
OTT
관련 국내 언론 보도 내용 분석: 콘텐츠, 정책, 전략 평가를 중심으로
Analysis of domestic media reports on domestic and global
OTT
: Focusing on content, policy, and strategy evaluation
저자
by
이창원 / Chang Won Lee
.
소스
미디어와 정책 / Korean Journal of Media and Policy
. May 31, 2024 2(1):5
Full Text (KISS)
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3 . Conference
A Comparative Analysis Between Deep Learning and Machine Learning Algorithms Based on User Review Sentiment Analysis from Various
OTT
Applications
저자
by
Ryan, Abdullah Al
;
Arpita, Habiba Dewan
;
Tabassum, Anika
;
Ahammad, Md. Saymon
;
Akram, Md Asif
.
소스
2024 International Conference on Computer, Electrical & Communication Engineering (ICCECE) Computer, Electrical & Communication Engineering (ICCECE), 2024 International Conference on. :1-7 Feb, 2024
Full Text (IEEE)
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7 . Academic Journal
OTT
서비스 플랫폼의 콘텐츠 태도가 광고회피에 미치는 영향 연구 : 지각된 침입성의 조절효과를 중심으로
A Study on the Content, Advertising Attitude, and Advertising Avoidance of
OTT
Service Platform : Focusing on the Moderating Effect of Perceived Intrusion
저자
by
전민희
;
심성욱
;
MinHee Jeon
;
SungWook Shim
.
소스
광고PR실학연구, 02/28/2024, Vol. 17, Issue 1, p. 118-146
Full Text (eArticle)
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6 . Academic Journal
OTT
사용자 락인 및 프라이버시 우려 완화: 서비스 다양성, 기술 지원, 그리고 사회적 상호작용성의 역할
저자
by
황인호 (Inho Hwang)
.
소스
디지털콘텐츠학회논문지
. 2024-05 25(5):1205-1216
Full Text (DBPIA)
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3 . Academic Journal
OTT
서비스를 통한 영화 관람과 영화 직접 관람 빈도의 관계 분석 : 2021 국민문화예술활동조사 결과를 중심으로
저자
by
오세진 (Se-jin O)
;
이윤석 (Yun-Suk Lee)
.
소스
미디어 경제와 문화
. 2024-05 22(2):7-36
Full Text (DBPIA)
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