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1 . Academic Journal
오프라인 유통기업의 온라인 플랫폼 인수 효과에 대한 탐구 : 이마트의 이베이코리아 인수에 대한 소비자 반응
Exploring the Impact of Offline Distributors’ Acquisition of Online Platforms : Focusing on Consumers’ Responses to E-Mart’s Acquisition of eBay Korea
저자
by
박기경
;
김학수
;
Park, Kikyoung
;
Kim, Hag-Soo
.
소스
마케팅논집, 09/30/2023, Vol. 31, Issue 3, p. 18-31
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6 . Academic Journal
왕홍과 제품 특성이 구매의도에 미치는 영향 및 소비자 성별의 조절효과 : 중국 라이브 커머스 소비자를 대상으로
The Effects of Wang Hong and Product Characteristics on Purchase Intention and the Moderating Role of Consumer Gender : Focusing on Chinese Consumers Using Live Streaming Commerce
저자
by
창시양
;
박기경
;
Chang, Xiyang
;
Park, Kikyoung
.
소스
마케팅관리연구, 04/30/2023, Vol. 28, Issue 2, p. 69-95
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6 . Academic Journal
쇼호스트 특성이 농산물에 대한 소비자 반응에 미치는 영향 : 라이브 커머스 상품 구매 경험의 조절효과
The Influence of Show Host Characteristics on Consumers’ Responses to Agricultural Products: Focusing on the Moderating Role of Purchasing Experience through Live Streaming Commerce
저자
by
박기경
;
Park, Kikyoung
.
소스
마케팅관리연구, 04/30/2022, Vol. 27, Issue 2, p. 71-94
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4 . Academic Journal
포털 사이트 서비스 요인이 포털 사이트 적합성에 미치는 영향 : 정보검색 목적의 조절효과를 중심으로
The Impact of Portal Site Service Factors on Portal Site Compatibility : Focusing on the Moderating Role of Visit of Information Search Goals
저자
by
박기경
;
김학수
;
Park, Kikyoung
;
Kim, Hag-Soo
.
소스
마케팅관리연구, 10/31/2021, Vol. 26, Issue 4, p. 17-43
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6 . Academic Journal
온라인 쇼핑 구매의도 결정요인의 영향 탐구 : 소비자 동기성향과 경쟁사 이용 경험의 조절효과
Exploring Determinants of Online Shopping Purchase Intention : Moderating Effects of Consumer Motivation and Competitor Consumption Experience
저자
by
박기경
;
Park, Kikyoung
.
소스
마케팅관리연구, 04/30/2021, Vol. 26, Issue 2, p. 43-63
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4 . Academic Journal
생산과정 시뮬레이션이 농산물 선택에 미치는 영향 : 소비자 해석수준의 조절효과
The Effects of Production-Process Focused Simulation on Consumer Choice of Agricultural Products : The Moderating Role of Consumer Construal Level
저자
by
박기경
;
Park, Kikyoung
.
소스
광고학연구, 11/15/2020, Vol. 31, Issue 8, p. 59-79
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4 . Academic Journal
기업의 사회적 책임 활동의 대상과 소비자의 조절초점이 구매한 제품 반응에 미치는 영향
The Interactional Effects of the Target of Corporate Social Responsibility and Regulatory Focus on Consumers’ Responses to Purchased Products
저자
by
박기경
;
Park, Kikyoung
.
소스
마케팅논집, 06/30/2020, Vol. 28, Issue 2, p. 52-69
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4 . Academic Journal
농산물 구매 시 지역명 브랜드 효과의 심리적 기제 탐구
Exploring the Psychological Mechanisms Behind the Effect of Regional Branding on Agricultural Product Purchases
저자
by
박기경
;
Park, Kikyoung
.
소스
마케팅논집, 12/31/2019, Vol. 27, Issue 4, p. 1-14
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4 . Academic Journal
소비자 악성행동이 다수 일반소비자의 기업태도에 미치는 영향 : 성별을 중심으로
The Impact of Seeing Jaycustomers on Attitude toward Company : Focusing on Gender
저자
by
박기경
;
이은영
;
Park, Kikyoung
;
Lee, Eun Young
.
소스
마케팅관리연구, 10/31/2019, Vol. 24, Issue 4, p. 63-82
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6 . Academic Journal
팽창가격 할인광고의 소비자 반응에 대한 조절적 적합성의 차별된 영향 : 부정적 동기추론과 지각된 할인정도를 중심으로
The Differentiated Effect of Regulatory Fit on Consumers’ Responses to Tensile Price Claims : Focusing on Negative Motive Inference and the Extent of Perceived Discounts
저자
by
박기경
;
Park, Kikyoung
.
소스
광고학연구, 04/15/2017, Vol. 28, Issue 3, p. 7-27
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