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1 . Academic Journal
옴니채널 소비자의 구매 전 검색행동이 구매 후만족 및 구전에 미치는 영향
The Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth
저자
by
이은아
;
황진숙
;
Lee, Euna
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 05/31/2017, Vol. 55, p. 75-86
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6 . Academic Journal
라이프스타일 샵 소비자의 소비가치가 점포 선택기준 및 구매의도에 미치는 영향
The Effect of Consumption Values on Selection Criteria and Purchase Intention of Lifestyle Shoppers
저자
by
이은아
;
황진숙
;
Lee Euna
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 08/30/2015, Vol. 48, p. 195-206
Full Text (eArticle)
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6 . Academic Journal
패션/뷰티 TV미디어 이용이 외모관리소비행동에 미치는 영향
Effect of Fashion/Beauty TV Media Use on Appearance Consumption Behavior
저자
by
박수연
;
황진숙
;
Park, Su Youn
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 05/30/2015, Vol. 47, p. 115-130
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6 . Academic Journal
쇼핑성향에 따른 해외패션제품 직접구매 위험지각과 구매의도
Purchase intention and risk perception in overseas direct purchase according to shopping orientation
저자
by
이지용
;
황진숙
;
Lee Ji Yong
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 02/28/2015, Vol. 46, p. 205-218
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6 . Academic Journal
한국과 프랑스의 국가 이미지, 국민 이미지, 브랜드 아이덴티티의 관계 비교 - 중국 소비자를 중심으로
A Comparison of the Relationships among Country Image, People Image, and Brand Identity of Korea and France - Focused on Chinese Consumers
저자
by
하지수
;
우승현
;
황진숙
;
Ha, Jane
;
Woo, Seung-hyun
, et al.
소스
한국디자인포럼, 02/28/2015, Vol. 46, p. 171-184
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7 . Academic Journal
한국 패션제품에 대한 국가이미지, 패션제품 평가속성, 브랜드 태도의 관계 - 체면과 자민족중심주의의 조절효과를 중심으로
The Relationships among Country Image of Korean Fashion-Product, Fashion Product Evaluation Attributes, and Brand Attitude - Focused on the Moderating Effects of Face and Ethnocentrism
저자
by
하지수
;
황진숙
;
Ha Jane
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 08/30/2014, Vol. 44, p. 65-78
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6 . Academic Journal
패션명품 멀티채널 소비자의 쇼핑채널 선택과정과 유형별 특성
Fashion Luxury Multi-channel Consumers’ Shopping Channel Selection Process and Characteristics of Multi-channel Shoppers
저자
by
김수연
;
황진숙
;
Kim, Soo-Yeon
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 05/31/2014, Vol. 43, p. 7-20
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6 . Academic Journal
온라인 패션 쇼핑몰 속성, 체험마케팅, 고객 만족의 관계 - 중국 소비자를 중심으로
The Relationships among Online Fashion Shopping Mall Attributes, Experiential Marketing, and Customer Satisfaction - Focused on Chinese Consumers
저자
by
가진
;
황진숙
;
Jia, Zhen
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 11/25/2013, Vol. 41, p. 215-226
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6 . Academic Journal
자기 이미지와 브랜드 이미지 일치가 청바지 브랜드 태도에 미치는 영향
Effects of Congruence between Self Image and Brand Image on Brand Attitude of Jean Brands
저자
by
신정란
;
황진숙
;
Shin, Jung Ran
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 02/25/2013, Vol. 38, p. 175-188
Full Text (eArticle)
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6 . Academic Journal
패션관여와 인터넷 쇼핑 친숙도가 모바일 패션 쇼핑의 구매행동에 미치는 영향
Effects of Fashion Involvement and Internet Shopping Familiarity on Purchase Behavior in Mobile Fashion Shopping
저자
by
김지혜
;
황진숙
;
Kim, Ji Hye
;
Hwang, Jin-Sook
.
소스
한국디자인포럼, 02/25/2013, Vol. 38, p. 199-214
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