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1 . Academic Journal
인플루언서를 활용한 광고 콘텐츠의 효과 : 소비자 댓글 분석
The Effectiveness of Influencer Advertising : An Analysis of Consumer’s Comments on the Contents
저자
by
정태영
;
황장선
;
Jeong, Tae Yeong
;
Hwang, Jang-Sun
.
소스
광고학연구, 12/31/2023, Vol. 34, Issue 6, p. 57-95
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6 . Academic Journal
기업의 전략적 커뮤니케이션 수단으로서의 SNS : 한-미간 주요 기업 페이스북 팬페이지의 내용분석
SNS as a Strategic Corporate Communication Tool : A Content Analysis of Corporate Facebook Fan-Pages in Korea and the US.
저자
by
황장선
;
임지은
;
Hwang, Jang-Sun
;
Lim, Jieun
.
소스
광고학연구, 05/30/2013, Vol. 24, Issue 4, p. 143-178
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6 . Academic Journal
공중파 방송의 채널 브랜드 개성과 시청자의 자아 이미지 일치 정도가 채널 브랜드 자산에 미치는 영향
저자
by
심성욱
;
김도형
;
황장선
;
Shim, Sung-Wook
;
Kim, Do-Hyung
, et al.
소스
광고학연구, 02/29/2008, Vol. 19, Issue 1, p. 7-36
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7 . Academic Journal
전통적 웹 광고 포맷들은 소비자에게 어떤 의미인가?
The Meaning of Traditional Web Advertising Formats to Consumers
저자
by
황장선
;
Hwang, Jang-Sun
.
소스
광고학연구, 12/30/2004, Vol. 15, Issue 5, p. 297-316
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4 . Academic Journal
국내 광고학 연구에 있어서 질적 접근법의 적용 현황과 가능성
The current state and the vision of the adoption of qualitative aproach in advertising research
저자
by
황장선
;
강태종
;
Hwang, Jang-Sun
;
Kang, Tae-Chung
.
소스
광고학연구, 11/30/2004, Vol. 15, Issue 4, p. 33-52
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6 . Academic Journal
Who drives a crisis? The diffusion of an issue through social networks
저자
by
Sung, Minjung
;
Hwang, Jang-Sun
.
소스
In
Computers in Human Behavior
July 2014 36:246-257
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4 . Academic Journal
Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity.
저자
by
McMillan, Sally J.
;
Hwang, Jang-Sun
.
소스
Journal of Advertising; Fall2002, Vol. 31 Issue 3, p29-42, 14p, 2 Diagrams
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4 . Academic Journal
Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls' Magazines.
저자
by
Nam, Kyoungtae
;
Lee, Guiohk
;
Hwang, Jang-Sun
.
소스
Sex Roles
; Feb2011, Vol. 64 Issue 3-4, p223-237, 15p, 3 Charts
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5 . Academic Journal
Gender Role Portrayals in American and Korean Advertisements.
저자
by
Hovland, Roxanne
;
McMahan, Carolynn
;
Lee, Guiohk
;
Hwang, Jang-Sun
;
Kim, Juran
.
소스
Sex Roles
; Dec2005, Vol. 53 Issue 11-12, p887-899, 13p
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7 . Academic Journal
To What Extent Does the Reporting Behavior of the Media Regarding a Celebrity Suicide Influence Subsequent Suicides in South Korea?
저자
by
Lee, JeSuk
;
Lee, Weon-Young
;
Hwang, Jang-Sun
;
Stack, Steven John
.
소스
Suicide and Life: Threatening Behavior
. Aug 01, 2014 44(4):457-472
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