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1 . Academic Journal
모바일 온라인 게임의 이용 가치 및 편익 속성이 중국 이용자의 이용 만족도에 미치는 영향
The Effect of Use Value and Benefit Attributes of Mobile Online Games on Use Satisfaction of Chinese Users
저자
by
유빙
;
김화동
;
Bing Liu
;
Hwa-Dong Kim
.
소스
한국융합학회논문지, 04/30/2022, Vol. 13, Issue 4, p. 261-270
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6 . Academic Journal
SNS 광고속성이 광고호감도와 구매의도에 미치는 영향 : SNS 이용동기 및 이용강도에 따른 차이 비교
The Impact of SNS Advertising Attribute on Advertising Likeability and Purchase Intention : A Comparison of Difference According to Use Motive and Use Intensity of SNS
저자
by
김화동
;
Hwa-Dong Kim
.
소스
한국융합학회논문지, 11/30/2020, Vol. 11, Issue 11, p. 155-163
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4 . Academic Journal
가상광고 회피에 관한 연구: 가상광고 종류와 방송프로그램 유형 및 프로그램 몰입의 조절효과를 중심으로
A Study on Virtual Advertisement Avoidance: Focusing on Virtual Advertisement Types, Broadcast Program Types, and Moderating Effects of Program Flow
저자
by
김은희 / Eun Hee Kim
;
김화동 / Hwa-dong Kim
.
소스
커뮤니케이션학 연구 / Kroean Journal of Communication Studies
. Nov 28, 2020 28(4):97
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4 . Academic Journal
SNS 유형과 이용강도에 따른 광고 메시지 형태 및 정보원별 수용태도에 관한 연구
The Study on Receptive Attitude of Advertising Message Forms and Information Sources According to SNS’ Type and Use Intensity
저자
by
김화동
;
Hwa-Dong Kim
.
소스
디지털융복합연구, 11/30/2018, Vol. 16, Issue 11, p. 255-265
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4 . Academic Journal
소비자 지각측면의 브랜드 가치가 수직적 브랜드확장의 확장방향성 형태별 제품 수용도에 미치는 영향
The Effects of Consumers' Perceptual Brand Value on the Receptive Degree of Product in Extension Types of Vertical Brand Extension
저자
by
김화동
;
Hwa-dong Kim
.
소스
디지털융복합연구, 11/30/2014, Vol. 12, Issue 11, p. 57-69
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4 .
The Effects of Consumers' Perceptual Brand Value on the Receptive Degree of Product in Extension Types of Vertical Brand Extension
저자
by
Hwa-Dong Kim
.
소스
Journal of Digital Convergence
. 12:57-69
Open Access (OpenAIRE)
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3 .
The Effect of Corporate Public Relationship on Consumers' Behavior Intention - Focus on Comparison between Tech-Intensity of Product
저자
by
Hwa-Dong Kim
.
소스
The Korean Journal of Consumer and Advertising Psychology
. 9:105-125
Open Access (OpenAIRE)
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