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1 . Academic Journal
New product development capabilities and new product performances: moderating role of organizational climate
저자
by
유재원
;
Gary L. Frankwick
.
소스
Journal of Global Scholars of Marketing Science(마케팅과학연구), 22(1), pp.83-100 Jan, 2012
Open Access (KCI)
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4 . Academic Journal
Leapfrogging in Marketing: Empirical Analysis of Kenyan Mobile Phone Industry
저자
by
Mae Chepkoech
;
Charles Lagat
;
Gary L. Frankwick
.
소스
SEISENSE Journal of Management, Vol 4, Iss 4 (2021)
Open Access (DOAJ)
Find it @ DONGA
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5 .
Effects of ethnicity and gender on ethically driven small business performance
저자
by
Denisse Olivas
;
Somnath Mukhopadhyay
;
Gary L. Frankwick
.
소스
Journal of Small Business and Enterprise Development
. 29:1108-1129
Scopus
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5 .
The State of Artificial Intelligence in Marketing With Directions for Future Research
저자
by
Jing Chen
;
Jose Humberto Ablanedo-Rosas
;
Gary L. Frankwick
;
Fernando R. Jiménez Arévalo
.
소스
International Journal of Business Intelligence Research
. 12:1-26
Open Access (OpenAIRE)
Scopus
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6 .
Developing a multi‐dimensional product evaluation scale
저자
by
Edward Ramirez
;
Saeed Tajdini
;
Gary L. Frankwick
.
소스
Psychology & Marketing
. 39:271-293
Web of Science
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5 .
Measuring frugal innovation capabilities: An initial scale proposition
저자
by
Dennys Eduardo Rossetto
;
Felipe Mendes Borini
;
Roberto Carlos Bernardes
;
Gary L. Frankwick
.
소스
Technovation
. 121:102674
Web of Science
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6 .
Rewarding Female Inclusive New Product Teams
저자
by
Jessica Felix
;
Felix Flores
;
Gary L. Frankwick
.
소스
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
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5 .
Adopting Artificial Intelligence to Manage a Turbulent Environment: An Abstract
저자
by
Jing Chen
;
Gary L. Frankwick
;
Zhuofan Zhang
.
소스
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
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5 .
Influence of customer participation from the employee perspective
저자
by
Gary L. Frankwick
;
Jaewon Yoo
;
Jing Chen
.
소스
International Journal of Bank Marketing
. 39:24-47
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5 .
The Influence of Cultural Values on Information and Communication Technology (ICT) Diffusion Levels: A Cross-National Study
저자
by
Kallol Bagchi
;
Peeter Kirs
;
Gary L. Frankwick
;
Khendum Choden
;
Godwin J. Udo
.
소스
Journal of Global Information Technology Management
. 22:243-256
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