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1 . Academic Journal
공연장 지지는 어디에서 오는가?: 공연장 서비스 요인이 고객 만족을 통해 공연 지지와 공연장 지지에 미치는 영향
What Influences Theater Advocacy?: Examining the Impact of Theater Service Factors on Customer Satisfaction and Its Effect on Performing Arts Advocacy and Theater Advocacy
저자
by
이준경 / Jun Kyoung Lee
;
김정구 / Chung K. Kim
.
소스
소비자학연구 / JOURNAL OF CONSUMER STUDIES
. Dec 30, 2023 34(6):23
Full Text (KISS)
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4 . Academic Journal
회사애착이 업무효능감을 매개로 세일즈마케팅성과에 미치는 영향 연구
The Effect of Company Attachment on Sales Performance by Mediation of Task Self-Efficacy
저자
by
김정중
;
이상길
;
김정구
;
Jeong Jung Kim
;
Sangkil Lee
, et al.
소스
서비스마케팅저널, 12/31/2015, Vol. 8, Issue 2, p. 43-61
Full Text (eArticle)
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7 . Academic Journal
소비자의 경제적 무력감과 파워상징소비
Economic Powerlessness And Power-symbol Consumption
저자
by
김미예
;
김정구
;
Joseph Kim
;
Miyea Kim
;
Chung K. Kim
.
소스
서비스마케팅저널, 06/30/2015, Vol. 8, Issue 1, p. 15-23
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7 . Academic Journal
아동의 장난감 애착이 브랜드 지지행동과 심리적 웰빙에 미치는 영향 - 사회적효능감의 매개효과 중심으로
The Effect of Children’s Toy Attachment on Brand Supporting Behavior and Psychological Well-Being by Mediation of Construction-Efficacy
저자
by
이상길
;
김정구
;
최희원
;
Sangkil Lee
;
Chung K. Kim
, et al.
소스
서비스마케팅저널, 12/30/2014, Vol. 7, Issue 2, p. 83-104
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7 . Academic Journal
휴먼브랜드 애착이 후원브랜드에 대한 브랜드 지지행동과 브랜드 진정성에 미치는 영향에 관한 연구
The Effect of Human Brand Attachment on Brand Supportive Behavior and Brand Authenticity for the Endorsed Brands
저자
by
전미나
;
김정구
;
한정수
;
김미예
;
박정수
, et al.
소스
서비스마케팅저널, 06/30/2014, Vol. 7, Issue 1, p. 5-14
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7 . Academic Journal
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
Hero versus Celebrity
저자
by
Mi Na Jun
;
Jeong Soo Han
;
Jos Hua Y. Kim
;
Chung K. Kim
;
Mi Yea Kim
.
소스
ASIA MARKETING JOURNAL
. 2014-04 16(1):101-116
Full Text (DBPIA)
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7 . Academic Journal
Dark Sides of Engaging in Fan Community of Human Brand
저자
by
Jeong Soo Han
;
Mi Yea Kim
;
Jo Shua Y. Kim
;
Chung K. Kim
;
Mina Jun
.
소스
ASIA MARKETING JOURNAL
. 2014-04 16(1):133-148
Full Text (DBPIA)
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7 . Academic Journal
일반 유명인(celebrity)과 영웅적 유명인(hero)에 대한 애착의 선행변수와 결과변수 비교에 관한 연구
A Comparative Study on the Effects of Attachment to Heroes and Celebrities
저자
by
전미나
;
김정구
;
한정수
;
김미예
;
김영재
, et al.
소스
서비스마케팅저널, 12/30/2013, Vol. 6, Issue 2, p. 17-26
Full Text (eArticle)
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7 . Academic Journal
Antecedents and Consequences of Participating in Fan Community of Human Brands
저자
by
Chung K. Kim
;
Jeongsoo Han
;
Mina Jun
;
Miyea Kim
.
소스
춘계학술대회논문집
. May 30, 2013 2013(5):189
Full Text (KISS)
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6 . Academic Journal
스마트폰 어플리케이션 특성이 소비자 애착과 긍정 구전에 미치는 영향
A Study of Smartphone Applications and Their Effects on Users' Attachment and Positive WOM.
저자
by
김정구
;
한정수
;
전미나
;
김미예
;
김영재
, et al.
소스
서비스마케팅저널, 06/30/2012, Vol. 5, Issue 1, p. 27-42
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