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1 . Academic Journal
사회공헌활동의 적합성이 진정성, 공감, 기업태도에 미치는 영향 : ‘모두의 축구장, 모두의 K리그’ 사례를 중심으로
Effect of Fit of Corporate Philanthropy on Authenticity, Sympathy, and Corporate Attitude Focusing on the Case of ‘Everyone's Football Field, Everyone's K League’
저자
by
최명일
;
Choi, Myung-Il
.
소스
PR연구(구 홍보학연구), 12/31/2022, Vol. 26, Issue 4, p. 1-23
Full Text (eArticle)
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4 . Academic Journal
국가 보훈 정책에 대한 상호지향성 분석 : 예우 정책에 대한 국가 보훈처 공무원과 일반 국민 인식을 중심으로
Co-orientation Analysis of Veterans Affairs Policy between Officials in the Ministry of Patriots and Veterans Affairs, and Korean Publics
저자
by
김대욱
;
최명일
;
김학신
;
Kim, Daewook
;
Choi, Myung-IL
, et al.
소스
PR연구(구 홍보학연구), 09/30/2022, Vol. 26, Issue 3, p. 133-166
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7 . Academic Journal
의사의 비언어적 단서가 환자의 지각된 공감과 진료만족도에 미치는 영향 : 의사의 마스크 착용 여부를 중심으로
The Effect of Doctor’s Face Masks on the Patient’s Sense of Empathy Felt from the Physician and Treatment Satisfaction: in focus of Otorhinolaryngologist
저자
by
박진영
;
최명일
;
김봉철
;
Park, Jinyoung
;
Choi, Myung-Il
, et al.
소스
광고PR실학연구, 02/28/2016, Vol. 9, Issue 1, p. 7-25
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7 . Academic Journal
인터넷 건강정보 이용에 대한 의사와 환자간의 인식차이 비교 : 상호지향성 모델의 적용
Perceptual Differences of Internet Health Information Use between physicians and patients : Empirical Test of Coorientation Model
저자
by
김봉철
;
최명일
;
장지영
;
Kim, Bongchul
;
Choi, Myung-il
, et al.
소스
광고학연구, 07/15/2012, Vol. 23, Issue 5, p. 63-84
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7 . Academic Journal
효과적인 에이즈 예방 캠페인 방향 설정을 위한 우선순위 분석
저자
by
신경아
;
고영재
;
이윤재
;
최명일
;
Shin, Kyung Ah
, et al.
소스
헬스커뮤니케이션연구 3. 1 (2011): 85-121.
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7 . Academic Journal
유명인 광고모델 선정요인의 상대적 중요도 및 우선순위 분석 : 광고주 및 광고 제작자의 인식을 중심으로 한 AHP분석
The Relative Importance and Priority of Decision Elements in Celebrity Endorser Selection Process: An AHP Analysis of Advertiser and Agency Perceptions
저자
by
김봉철
;
김주영
;
최명일
;
Kim, Bongchul
;
Kim, Jooyoung
, et al.
소스
광고학연구, 04/15/2011, Vol. 22, Issue 3, p. 7-28
Full Text (eArticle)
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7 . Academic Journal
라디오 프로그램 진행자의 의사인간관계가 협찬 광고 제품 태도에 미치는 영향 : 프로그램 주목과 협찬 광고 태도의 매개효과를 중심으로
Exploring how parasocial interaction with radio program moderator effect to the attitude for the products of program sponsorship : moderating effect of program attention and attitude of radio commercials
저자
by
최명일
;
김경환
;
김대욱
;
주지혁
;
Choi, Myung-Il
, et al.
소스
광고학연구, 08/31/2009, Vol. 20, Issue 4, p. 157-169
Full Text (eArticle)
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7 . Academic Journal
성인 여성의 TV 홈쇼핑 속성 인식이 시청만족도 및 구매의도에 미치는 영향: 지각된 용이성, 지각된 위험, 지각된 유용성을 중심으로
Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention : Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk
저자
by
주지혁
;
최명일
;
김봉철
;
Joo, Ji-hyuk
;
Choi, Myung-Il
, et al.
소스
광고학연구, 02/29/2008, Vol. 19, Issue 1, p. 39-53
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7 . Academic Journal
메시지 유형에 따른 에이즈 예방 캠페인 효과: 공포소구와 메시지 측면성의 효과를 중심으로
The Effect of AIDS Prevention Campaign: Focused on Fear Appeal and Message Sidedness
저자
by
최명일
;
Choi, Myung-Il
.
소스
광고학연구, 06/30/2007, Vol. 18, Issue 2, p. 185-206
Full Text (eArticle)
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4 . Academic Journal
Fatigue properties of ultrafine grained low carbon steel produced by equal channel angular pressing
저자
by
Kim, Ho-Kyung
;
Choi, Myung-Il
;
Chung, Chin-Sung
;
Shin, Dong Hyuk
.
소스
In
Materials Science & Engineering A
2003 340(1):243-250
Full Text (ScienceDirect)
Web of Science
Scopus
JCR 저널정보
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