Background Early parenting services (EPS) in Australia provide a range of expanding and rapidly changing services, including innovative digital technologies to improve service access for metropolitan and rural families. Aim This research aims to provide comprehensive information required for the planning, implementation and evaluation of the use of digital technologies for service delivery with parenting/child and family services in Australia and New Zealand in metropolitan and rural settings. Methods An interpretive descriptive approach was applied using semi-structured interviews from 23 EPS practitioners and managers in five sites. Findings These are presented as five main themes - preparing the way, practitioner qualities, benefits of using technology, presenting challenges, and management and professional development requirements. The findings have provided recommendations for the ongoing work in this area, the recruitment of new employees, and ongoing professional development and planning of services using digital supported technologies. Conclusion This study has explored the experiences of both practitioners and managers, with a positive response despite navigating the initial and ongoing challenges that can occur with technology and internet capabilities. The use of digital technologies has significant benefits for rural and remote families due to many not having easy access to parenting services locally.