Using a Class Blog for Student Experiential Learning Reflection in Business Courses
- Resource Type
- Journal Articles
Reports - Research
- Authors
- Ferguson, Jodie L.; Makarem, Suzanne C.; Jones, Rebecca E.
- Source
- Journal of Education for Business. 2016 91(1):1-10.
- Subject
- Electronic Publishing
Marketing
Case Studies
Business Administration Education
Assignments
Reflection
Experiential Learning
Teaching Methods
Student Projects
Student Attitudes
Student Surveys
Groups
Instructional Effectiveness
Learning Theories
Observation
Undergraduate Students
- Language
- English
- ISSN
- 0883-2323
Reflective observation is an important component of experiential learning that allows students to draw meaning from their experiences and incorporate that meaning into new learning conceptualizations. However, the present study indicates that business educators rarely incorporate reflection after concrete experiences into curricula. This research explores the use of a class blog as a medium for students to engage in social reflective observation. The authors include a case study of two marketing classes that used class blogs for reflective observation after semester-long group projects. Results from a survey of student attitudes toward the blog assignment indicate positive affective responses and perceived effectiveness of the blog task as a tool for reflection.