The purpose of this study was to investigate the relationship among the involvement of Chinese Taekwondo trainers, Korea national image, and Korean products purchase intention. Total 568 participants were collected or analyses. The verification of model suitability and research hypotheses were tested by confirmatory factor analysis (CFA) and structural equation model (SEM). The results of current study were as following: First, the involvement of Chinese Taekwondo trainers has significant effect to Korean national image. Second, Korean national image has significant effect to Korean products purchase intention. Third, involvement of Chinese Taekwondo trainers has significant effect to Korean products purchase intention.