The improvement of scientific literacy across the public can take on a myriad of forms and activities. The vast archives of NASA’s Earth science data, as one example, reflect the agency’s ongoing commitment to producing the highest quality data, services and tools intended for enabling the public to understand the complexity of Earth systems. The focus of this presentation is to explore and reveal the specific strategies the NASA Earth Science Data and Information System (ESDIS) Project uses to support our very large and diverse user communities access to and understanding of these science data and services. The diversity of our subject matter, spanning the whole Earth science domain, is mirrored by our user communities which are equally as broad in their needs and abilities. ESDIS and the supporting Communication Team leverages an array of internet-based tools and communication strategies to both understand actual user needs and develop optimum pathways for improving our users’ knowledge and understanding of the data. We will focus our limited time on a few of the high-impact activities including Webinars, or video-based, on-line, interactive discussions and presentations that since their introduction in 2013 have become a staple for user-instructor interaction via the internet. Here we discuss the types of content we produce and many lessons learned on how best to use this medium for improving user literacy on the subject at hand. In addition, we include discussion of our approach to using various social media platforms and tools to bolster the awareness of our users for data and services that are likely of interest. The ESDIS project remains active in various social media campaigns where our particular blend of science, data and tools engages new users curious of how to get their science or application started using NASA-available data. We anticipate that these examples may prove to be novel in their application to improving science literacy and skill development among the public.