Distribution of Brand Love, Brand Coolness, Self-brand Connections and Word-of-mouth Toward the Retail Format of Starbuck in Ho Chi Minh City
- Resource Type
- Article
- Source
- 유통과학연구(JDS) 20. 7 (2022): 87-95.
- Subject
Distribution Retail Brand Image Brand Coolness Brand Love Self-brand Connections Word-of-mouth - Language
- Korean
- ISSN
- 17383110