Today, with the fast-developing of the game industry, the study of games from the perspective of game motivation has attracted increasing attention from researchers and game practitioners. Game companies must understand the demands of players in order to make the most popular games. This study proposes a model using the of game motivation, flow, satisfaction to explain how to increase player’s game loyalty. The study then conducts an online survey using questionnaires to test the model and hypotheses. The data were collected from 477 Chinese respondents who has been playing game. However, 395 valid data were analyzed with SmartPLS 3. The findings of this study show that people continue games if they have optimal experiences while playing the games. If the game can provide appropriate aims, rewards and feedback to satisfy the people’s sense of achievement. Meanwhile, if peoples can have pleasant social activities and have effective personal interaction with the game and immerse themselves into the game, players will get the excellent flow experience. The findings of this research also show that a good flow experience will promote the player’s intention to continue playing games and generate their loyalty to game. Finally, this study proposes that the findings to other domains such as game design and the formulation of game marketing strategy.